2. As you show each item to the class, ask what function it has (i.e., a
hammer is meant to do what? Pound nails.)
3. Ask if it can do other things. Ask if it can be used for communication
(typically participants will say “tap out Morse code”). Ask if a
hammer is an efficient communication technology. Why or why not?
4. Do the same with each item shown to the class (a pager, for example,
can leave simple messages such as “911” to indicate urgent message,
but it is a relatively simple beeper, a signaling device). Ask if two or
more of the items could be used in combination to communicate
messages (e.g., the hammer and screwdriver could chisel a message
on stone). Again ask if this would be an efficient and effective way to
communicate messages.
D. Processing
1. Every technology, simple (hammer) or complex (Palm Pilot) has a
technological bias. Hammers are meant to pound nails, screwdrivers
are meant to twist screws, a pencil is made to write, a pager is meant
to signal, a cell phone is meant for verbal communication, etc.). Each
technology, or tool, can do other things but not very well. Thus, each
technology has an inherent bias–it is preordained for a specific
function.
2. Electronic technology (cell phones, faxes, ATMs, television and
computers in particular) have a bias for SPEED–instant transmission
of information and data. Transmitting enormous amounts of
information and data at the speed of light is what computers do best.
3. Electronic technologies have increased the pace of life (see Closer
Look, “Technology and the Bias of Speed,” p. 216). We are more
impatient waiting even a nanosecond for a response from
machines or from people. Gathering data (information overload)
often becomes more important than allocating time for reflection,
critical analysis of the information, even for sorting through the
gigaheaps of information, much of it useless and irrelevant.
4. You can’t expect computers to go slower. That contradicts their
technological bias. You could merely tap a nail with a hammer, but it
would make the hammer a relatively ineffective tool in most
instances. There’s no “putting the Genie back in the bottle.” Group
discussion may seem interminably slow by today’s fast-paced
standards. Nevertheless, careful, thoughtful consideration of
problems and their solutions is critical. Learning to cope with
information overload is a vital task for groups.
5. So with this inherent bias of each technology, what complications does