c. The daughter’s portfolio yields a much lower return than the market with much lower risk than
the market, whereas the father’s portfolio yields about the same return as the market with
higher risk than the market.
ETHICAL DILEMMA
Drip, Drip, Drip … Should We Call a Plumber?
Ethical dilemma:
Ed Davidson is evaluating whether Freeman Plumbing Supplies should begin a dividend reinvestment plan
(DRIP). According to the plan, stockholders’ dividends would be automatically reinvested in the company’s
stock. Such a plan probably would save money for stockholders who normally reinvest their dividends in
Freeman’s stock because little or no commissions/fees are associated with DRIPs. Although Ed likes the
fact that DRIPs might benefit stockholders, he is concerned that the CEO’s primary motive for introducing
this new plan is to benefit Freeman’s executives.
Discussion questions:
• Is there an ethical problem? If so, what is it?
The question here is whether it is appropriate for Freeman Plumbing Supplies to introduce a DRIP. For
• Should Freeman start a DRIP program?
Is there an ethical dilemma here? Maybe not. If the DRIP program benefits stockholders, then is it