Principles of Finance 5e Chapter 12
Besley/Brigham
ETHICAL DILEMMA
How Much Should You Pay to Be “Green”?
Ethical dilemma:
SS is evaluating a project that might help the firm to increase its presence in the “green” industry by
propelling the company into the leadership role in the country’s quest to clean up and protect the
environment. Although Tracey is not evaluating the project’s acceptability, it is her responsibility to
establish the hurdle rate, or weighted average cost of capital (WACC), that is used by those who
conduct capital budgeting analyses. Tracey, who is a compassionate environmentalist, would like to see
SS invest in the project. But, Manual, who works in the capital budgeting department, has told Tracey
that preliminary analysis of the project suggests that its internal rate of return (IRR) is less than the
firm’s WACC, which would mean that the project is not an acceptable investment. Because Tracey feels
the company should purchase the project, she is considering changing the method that she currently
uses to compute the firm’s WACC. If she makes the change, the hurdle rate used to evaluate the
“green” project will be lower than it is currently, and thus the project might turn out to be acceptable.
However, if SS bases its decision on a hurdle rate that is too low and invests a substantial amount in the
project, in the future it might discover that the project actually should have been rejected. It is possible
that this discovery comes too late for the firm to correct its mistake, in which case the firm might find
itself in serious financial trouble.
Discussion questions:
• Is there an ethical problem? If so, what is it?
The question here is whether Tracey should change the weights that she currently uses to compute
• Is it appropriate for Tracey to change the hurdle rate used to evaluate capital budgeting projects?
Maybe. If Tracey can justify using book values rather than market values to weight the component costs
of capital, then it seems that she is making a rational, justifiable change. In fact, the change should be