Compare & Contrast
This question is an excellent one for students to discuss whether private actions should be considered or
controlled by a business. One school of thought focuses on the “flight to integrity.” That is, when
shareholders catch a whiff of impropriety, they take their funds and move to another company where such
scandals are not consuming the company and taking the focus off strategy and business. Others hold to
the firm view that what’s personal is personal and what’s business is business and ne’er the twain shall
meet. Stonecipher’s conduct was a blend – his affair was private, but his affair was with another Boeing
CASE 9.3 – STARWOOD, HILTON, AND THE SUSPICIOUSLY SIMILAR NEW HOTEL
DESIGNS
Use PowerPoint Slides 327 and 328.
Legal Issues
Be sure to review the Primer (Reading 9.1) with the students before tackling this case.
Answers and Key Discussion Items
1. Taking things that don’t belong to you; taking unfair advantage.
2. The language is more that of nondisclosure of confidential information than a covenant not to
compete, something that makes it easier for the courts to enforce, even in California. The covenant is
also very specific about the types of information that cannot be shared. The term “design plans” is
included so it looks as if the covenant covers what the employees did. They can go to work for a
competitor, but they may not take design plans with them. The case is still in litigation but the
3. I would never take something that did not belong to me. I would never use material that someone
else had developed without compensation or attribution. I would never allow someone to take credit
“Fair play” is what antitrust laws and enforcement of covenants not to compete try to accomplish. If you
are ahead because you have superior skill, foresight, and industry, i.e., a better mousetrap, then you have