Use PowerPoint Slides 234 – 236 to discuss issues here.
4. This question provides an excellent opportunity for the students to understand that the black hat/white
hat mentality of ethics and social responsibility is not as clear as it seems in superficial discussions. If
5. Students should point out the issue of moral hazard – what happens when there is no risk of failure in
a business? How do managers behave when someone will step in and save them despite their
Compare & Contrast
Feuerstein (Case 7.6) felt a personal, historical, and family obligation to pay the employees. United was
more detached and made the decision to cut the pension benefits in order to survive, and certainly United
employees are grateful for that decision. However, the Nash question of how did United get in this
position in the first place is a critical one. The company was really not taking into account the full costs of
its pension plan and that factor was a significant one in its bankruptcy. That issue needed to be
CASE 5.8 – DEPARTMENT STORE RETURNS OR RENTALS?
Answers and Key Discussion Items
1. Taking things that don’t belong to you; false impression; taking unfair advantage.
2. The store is affected; other customers are affected because this conduct increases costs in
CASE 5.9 – GOVERNMENT CONTRACTS, RESEARCH, AND DOUBLE-DIPPING
Use PowerPoint Slides 237 – 244 to follow the sequence of events in this case. Also, this is another PR
training case for how not to handle an ethical breach.
Answers and Key Discussion Items
1. Mr. Kennedy’s attitude did evolve as the case evolved. His initial statements conclude that whatever
was done was insignificant and therefore justified. His last statement (March 23, 1991) is one that
recognizes that while the accounting practices may have been legal, they were not necessarily
Mr. Kennedy also resigned as a result of the Stanford problem. He became so identified with the
problem that he needed to leave to restore Stanford’s credibility. Mr. Kennedy’s initial reaction to the