2. The motivation is to keep earnings smooth and the theory is that with smooth earnings the stock price
3. While shareholders may benefit from the stable price of the shares, the downside is that they lose the
4. Earnings management allows a false impression. Warren Buffett has called earnings management a
5. The following is an excerpt from Marianne M. Jennings, “On Shareholder Value,” Corporate Finance
Review 13(6):35-40 (2009):
Since the time Jack Welch became CEO of GE, the response of MBA students to high-risk, ethically
questionable, or opaque accounting and financial reporting has been, “But it increases shareholder
value.” From EBITDA to derivatives to off-the-books debt to off-shore headquarters to mergers and
acquisitions, and all the way through to subprime lending and CDOs, this universal response
The remarkable part of this movement was that managers and shareholders alike were able to
convince themselves that shareholder value was something that existed in cyberspace, that it was
divorced from the other aspects of running a business such as customer service, quality products,
and innovation in both. Mr. Welch noted in his confession, “Shareholder value is a result . . . not a
Shareholder value based on financial tricks and sleights of hand was always a nonsustainable
business strategy. Economic systems cannot function on the one-upmanship tactics of using
Federal Reserve Chairman Ben Bernanke disclosed that of all the fall-out and failures from the
subprime crisis, AIG was the one that made him angry because it “made huge numbers of
1 “Shareholder Value Re-Evaluated,” Financial Times, March 16, 2009, p. 8.
2 Frances Guerrera, “Welch Denounces Corporate Obsessions,” Financial Times,
March 13, 2009, p. 1.
3 John Gapper, “Too Long in the Spaceship, Hank,” Financial Times, March 5,
2009, p. 11.