respondent, sold payphones to the public via independent distributors. The payphones were
offered packaged with a site lease, a 5-year leaseback and management agreement, and a
buyback agreement. All but a tiny fraction of purchasers chose this package, although other
management options were offered. The purchase price for the payphone packages was
approximately $7,000. Under the leaseback and management agreement, purchasers received
$82 per month, a 14% annual return. Purchasers were not involved in the day- to-day operation
of the payphones they owned. ETS selected the site for the phone, installed the equipment,
In its marketing materials and on its website, ETS trumpeted the “incomparable pay phone”
as “an exciting business opportunity,” in which recent deregulation had “open[ed] the door for
profits for individual pay phone owners and operators.” According to ETS, “[v]ery few business
opportunities can offer the potential for ongoing revenue generation that is available in today’s
pay telephone industry.” [Citation.]
The payphones did not generate enough revenue for ETS to make the payments required by
the leaseback agreements, so the company depended on funds from new investors to meet its
obligations. In September 2000, ETS filed for bankruptcy protection. The SEC brought this civil
enforcement action the same month. It alleged that respondent and ETS had violated the
registration requirements of §§5(a) and (c) of the Securities Act of 1933, [citation], the antifraud
provisions of both §17(a) of the Securities Act of 1933, [citation], and §10(b) of the Securities
Exchange Act of 1934, [citation], and Rule 10b-5 thereunder, [citation]. The District Court
concluded that the payphone sale-and-leaseback arrangement was an investment contract within
II
“Congress’ purpose in enacting the securities laws was to regulate investments, in whatever form
they are made and by whatever name they are called.” [Citation.] To that end, it enacted a broad
definition of “security,” sufficient “to encompass virtually any instrument that might be sold as
an investment.” [Citation.] * * * [The 1993 Act and the 1934 Act] define “security” to include
“any note, stock, treasury stock, security future, bond, debenture, * * * investment contract, * * *