17. The Federal Trade Commission (FTC) ordered Warner-Lambert to cease and desist from
advertising that its product, Listerine antiseptic mouthwash, prevents, cures, or alleviates
the common cold and sore throats. The order further required Warner-Lambert to
disclose in future advertisements that “[c]ontrary to prior advertising, Listerine will not
help prevent colds or sore throats or lessen their severity.” Warner-Lambert contended
that even if its past advertising claims were false, the corrective advertising portion of the
order exceeded the FTC’s statutory power. The FTC claimed that corrective advertising
was necessary in light of Warner-Lambert’s 100 years of false claims and the resulting
persistence of erroneous consumer beliefs. Explain whether the FTC is correct.
18. Lenvil Miller owed $2,501.61 to the Star Bank of Cincinnati. Star Bank referred
collection of Miller’s account to Payco-General American Credits, Inc. (Payco), a debt
collection agency. Payco sent Miller a collection form. Across the top of the form was the
caption, “DEMAND FOR PAYMENT,” in large, red, boldface type. The middle of the
page stated “THIS IS A DEMAND FOR IMMEDIATE FULL PAYMENT OF YOUR
DEBT,” also in large, red, boldface type. That statement was followed in bold by “YOUR
SERIOUSLY PAST DUE ACCOUNT HAS BEEN GIVEN TO US FOR IMMEDIATE
ACTION. YOU HAVE HAD AMPLE TIME TO PAY YOUR DEBT, BUT YOU HAVE NOT.
IF THERE IS A VALID REASON, PHONE US AT [***] TODAY. IF NOT, PAY US—
NOW.” The word “NOW” covered the bottom third of the form. At the very bottom in the
smallest type to appear on the form was the statement, “NOTICE: SEE REVERSE SIDE
FOR IMPORTANT INFORMATION.” The notice was printed in white against a red
background. On the reverse side were four paragraphs in gray ink. The last three
paragraphs contained the validation notice required by the Fair Debt Collection
Practices Act (FDCPA) to inform the consumer how to obtain verification of the debt.
Miller sued Payco on the ground that the validation notice did not comply with the
FDCPA. Miller argued that even though the validation notice contained all the necessary
information, it violated the FDCPA because it contradicted other parts of the collection
letter, was overshadowed by the demands for payment, and was not effectively conveyed
to the consumer. Discuss whether Payco has violated the FDCPA.
Answer: Creditors’ Remedies. The FDCPA requires a debt collector to send a consumer,
either in its initial communication or within five days of its initial communication, a