20. Bishop Logging Company is a large, family-owned logging contractor formed in the
Low country of South Carolina. Bishop Logging has traditionally harvested pine timber.
However, Bishop Logging began investigating the feasibility of a fully mechanized
hardwood swamp logging operation when its main customer, Stone Container
Corporation, decided to expand hardwood production. In anticipating an increased
demand for hardwood in conjunction with the operation of a new paper machine, Stone
Container requested that Bishop Logging harvest and supply hardwood for processing at
its mill. In South Carolina, most suitable hardwood is located deep in the swamplands.
Because of the high accident risk in the swamp, Bishop Logging did not want to harvest
hardwood by the conventional method of manual felling of trees. Because Bishop
Logging had already been successful in its totally mechanized pine logging operation, it
began a search for improved methods of hardwood swamp logging centered on
mechanizing the process in order to reduce labor, minimize personal injury and
insurance costs, and improve efficiency and productivity.
Bishop Logging ultimately purchased several pieces of John Deere equipment to make up
the system. The gross sales price of the machinery was $608,899. All the equipment came
with a written John Deere “New Equipment Warranty,” whereby John Deere agreed only
to repair or replace the equipment during the warranty period and did not warrant the
suitability of the equipment. In the “New Equipment Warranty,” John Deere expressly
provided the following: (a) John Deere would repair or replace parts that were defective
in material or workmanship; (b) a disclaimer of any express warranties or implied
warranties of merchantability or fitness for a particular purpose; (c) an exclusion of all
incidental or consequential damages; and (d) no authority for the dealer to make any
representations, promises, modifications, or limitations of John Deere’s written warranty.
Hoping to sell more equipment if the Bishop Logging system was successful, however,
John Deere agreed to assume part of the risk of the new enterprise by extending its
standard equipment warranties notwithstanding the unusual use and modifications to the
equipment.
Soon after being placed in operation in the swamp, the machinery began to experience
numerous mechanical problems. John Deere made more than $110,000 in warranty
repairs on the equipment. However, Bishop Logging contended the swamp logging
system failed to operate as represented by John Deere and, as a result, it suffered a
substantial financial loss. What, if any, remedies is Bishop entitled to receive? Explain.
Answer: Limitation of Remedy by Agreement. The evidence was clearly sufficient for the
jury to determine that John Deere did not effectively perform its obligation to repair the
equipment since the attempted repairs never cured the defects in the equipment, and as a