Export Promotion and Restrictions—Most governments encourage exporting to stimulate
domestic employment and bring in foreign exchange. This is believed needed to help prevent a
trade deficit. At the same time, for policy reasons, it a governments may restrict exports of
certain products.
Federal Government Efforts—Commerce is the main export-promotion agency. Responsibility
for export promotion within Commerce is with the Intl. Trade Admin. ITA manages the U.S.
Foreign Commercial Service which maintains offices at most major commercial centers overseas
and export counselors in offices around the U.S. At overseas offices (Commercial Consulates),
the Commercial Service encourages activity by supplying information about U.S. products,
arranging business meetings with local firms, accompanying U.S. company representatives to
meetings, and gathering local-market information. The Export Trading Company Act allows U.S.
companies to form trading companies similar to those in Japan. The development of such
companies in the U.S. is inhibited because of antitrust laws. While the Act provides an antitrust
exemption, it is too weak to encourage many U.S. trading companies Only a few single product,
trading companies have been established.
Add. Info: State Government Efforts: Some state governments have export efforts. California,
Florida, Illinois, New York, and Washington have large export promotion programs. The
California Office of Export Development is to “strengthen the state’s activities in marketing its
agricultural, manufacturing, and service industries overseas. It shall be responsible for
conducting market research; disseminating trade leads; and sponsoring trade delegations,
missions, marts, seminars, and other appropriate promotional events.” Some states have foreign
development offices to provide information about the state’s products and services to potential
foreign buyers. A few states offer export loan assistance and guarantees to small businesses
interested in the export market.
Export Restrictions—The U.S. imposes restrictions on the sale of a good or a technology may (1)
injure domestic industry (e.g., the export of a raw material in short supply), (2) jeopardize
national security (e.g., selling military hardware to the wrong country), or (3) conflict with
national policy (e.g., selling goods to a country the government has embargoed because of
terrorist activities). Restrictions are managed by licensing according to terms of the Export
Administration Act (EAA). Commerce imposes licensing requirements under strict standards.
Add. Case: Havana Club Holding, S.A. v. Galleon, S.A. (2nd Cir., 2000) Background: A rum
maker from Cuba, HCI, which exports to Europe, Canada, and Mexico, sued a rum seller from
the U.S. for trademark infringement and false designation of origin. The Cuban firm asserted
that it has superior rights to the name “Havana Club,” so the use of that name by the American
firm was trademark and trade name infringement and constituted false designation of origin by
giving the impression that the rum was from Cuba. Trial court dismissed the suit; HCI appealed.
Decision: Affirmed. “In 1963, the United States imposed an embargo on Cuba, reflected in the
Cuban Assets Control Regulations.” Because of the embargo, HCI’s “Havana Club” rum has
never been sold in the U.S. Under the General Interamerican Convention for Trade Mark and