monitor its credit extension and debt collection policies. Credit must specify: interest rate,
principal of the debt, and payment dates. This usually involves establishing one set of policies for
consumers (consumer credit policies) and policies for business partners (trade credit policies).
Large corporations may raise funds either through debt or equity financing. Smaller companies
rely much more on debt financing—largely by borrowing money by contract. Short term debt to
obtain inventory is common. A business may need help to obtain credit.
Add. Case: Conklin Farm v. Leibowitz (Sup. Ct., NJ, 1995)–Three investors formed a
partnership and bought land from Conklin for a development. They gave Conklin a $9 million
promissory note, personally guaranteed. Annual interest was 9%; the principal was due in 5
years. Later, one partner assigned his interest to his wife (Leibowitz), who “agreed to be bound
by all of the terms and conditions of the Partnership Agreement.” Later, she assigned the
partnership interest back to her husband. No interest was paid on the note; at the end of the five
years, the partnership failed and Conklin sued the partners for principal plus interest. The
partners all filed for bankruptcy; Conklin sued Leibowitz for payment of 30% of the interest that
accrued during the time she held her husband’s interest. Court held for Leibowitz; appeals court
reversed. Leibowitz appealed.
Decision: Reversed. “The sole issue became whether Leibowitz, an incoming partner, was
personally liable for the interest that had accrued on the preexisting debt while she had been a
partner.” No. “The original partners are personally liable for preexisting debt, the incoming
Credit Policy—Most businesses must use credit sales to help sales. Those credit sales represent
a major investment, so the right credit policy is important. The credit policy sets forth: credit
standards, credit terms, and collection policy. Credit standards are the criteria that determine
which customers will be given credit and how much. Generally, credit standards revolve around
five characteristics of the customer: 1) Character—willingness (or probability) to honor its
promise to pay; 2) Capacity—ability to pay (often judged by past payment records and the
financial manager’s observations of the customer’s operation); 3) Capital—general financial
position; 4) Collateral—the assets that may be pledged to secure credit; and 5) Conditions—
general economic trends. Consumer credit is sensitive to changes in unemployment and income.
Trade credit is more sensitive to changes in interest rates. A creditor may seek financial data on
customers. A seller may buy a credit report about the buyer from a company specializing in
providing such information, such as Dun & Bradstreet (which operates globally), or TRW,
Equifax or TransUnion. Information can also come from banks, financial statements, and trade
associations.
Add. Case: Dun & Bradstreet v. Greenmoss Builders (Sup. Ct., 1985)–D&B sold confidential
reports to business subscribers about the financial status of Greenmoss that stated incorrectly
that Greenmoss filed for bankruptcy. The mistake was in an entry made for D&B by a high
school student. Greenmoss asked for the names of who had the report. While D&B corrected the
report, it would not tell Greenmoss who had received the information. D&B sued for defamation
for damage to its reputation. Jury awarded $50,000 compensatory and $300,000 punitive
damages, which the Vermont supreme court upheld. D&B appealed to U.S. Supreme Court.