Chapter 10
Forecasting Financial Statements
10-70
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ANALYZING PROJECTED FINANCIAL STATEMENTS.
As a reality check on the reasonableness of the forecast assumptions and their internal
consistency with one another, the projected financial statements can be analyzed using
financial statement analysis ratios and other analytical tools. For example, the analyst can
compare projected growth rates in sales with projected growth rates in net income to
assess whether the income statement assumptions imply reasonable profit margins in
light of sales growth projections.
The analyst also can check the implications of forecast assumptions on the projected
ROA and the projected ROCE (and its components: profit margin, asset turnover, and
capital structure leverage). If the results show increases in ROCE, for example, the
analyst can assess whether the profitability, efficiency, and leverage assumptions driving
the increase are reasonable.
In addition, the analyst can assess whether the forecast assumptions imply changes in
liquidity ratios, solvency ratios, and interest coverage ratios over time. Analyzing such
ratios can tell the analyst whether the projections are likely to alter the credit riskiness of
the firm.
Financial statement ratios can confirm whether the forecast assumptions are
reasonable and whether the computations are correct. Unfortunately, such ratios cannot
confirm whether the assumptions are correct. These ratios do not reveal whether our
forecasts of Starbucks’ sales growth and profitability will turn out to be correct. For this
confirmation, only time will tell. Exhibit 10.M presents financial statement ratios analysis
based on the financial statement forecasts developed in this case discussion.
SENSITIVITY ANALYSIS AND STRATEGIC PLANNING.
Financial statement forecasts can serve as the base case from which students assess the
impact of various critical forecast assumptions for the firm and from which students can
test strategic planning ideas for the firm. For example, with these financial statement
forecasts, students can assess the sensitivity of projected net income and cash flows to
key assumptions about the Starbucks’ sales growth rates, new store opening assumptions,
gross profit margins, control over store operating expenses, and other assumptions. For
example, using the initial financial statement forecasts as the base case, you can easily
show students how to assess the impact on Starbucks’ profitability from a one-point
increase or decrease in sales growth, from a one-point increase or decrease in the gross
profit margin, or from the opening of 100 more company-operated stores.
You also can use the financial statement forecasts to assess the sensitivity of the
firm’s liquidity and leverage to changes in key balance sheet assumptions. For example,
you can assess the impact on Starbucks’ liquidity and solvency ratios by varying the
assumption that Starbucks will balance the balance sheet by paying dividends. Instead,
you can show students the effect of assuming that Starbucks will decrease short-term debt
to balance the balance sheet. You can then show students how such a plug to short-term
debt affects Starbucks leverage ratios and ROCE over time. Although Starbucks is not
highly leveraged, you also can make the point that lenders and credit analysts use the
financial statement forecasts to assess the conditions under which the firm’s debt
covenants may become binding. Starbucks has long-term debt and revolving line of credit
agreements that require the firm to maintain certain minimum liquidity and interest
coverage ratios. The financial statement forecasts provide the analyst with a structured