Chapter 10
Forecasting Financial Statements
10-54
in whole or in part.
a. Cash and Cash Equivalents. Starbucks’ holdings of cash and cash equivalents
have been fairly steady during 2010 through 2012. During this period, Starbucks’
cash balances were roughly equivalent to thirty days of sales {computed as 365
To make the three primary pro forma financial statements articulate, the change
b. Short-Term and Long-Term Investment Securities. Starbucks’ holdings of short-
term investments jumped dramatically in 2011 from a beginning balance of $286
million to an ending balance of $903 million. In 2012, short-term investment
securities declined a bit to $848 million. We assume in Year +1 through Year +5
c. Accounts Receivable. Starbucks’ Retail Sales are primarily cash-based sales of
coffee beverages to retail consumers, but the Licensing, CPG, Foodservice, and
Other revenues are primarily sales to commercial enterprises that involve credit
terms and accounts receivable. We therefore project that accounts receivable will
foodservice revenues to average accounts receivable, = 365/($1,210.3 +
$1,554.7)/($486 + $387)/2)]. By projecting that accounts receivable will grow with
licensing, CPG and Foodservice revenues, we are implicitly assuming Starbucks
will maintain an average 58-day collection period in the future. We assume that all
company-operated retail store sales are collected in cash or credit card charges,
Inventories. Based on the average balance in inventory in 2011, Starbucks took an
average of roughly 56 days to sell inventory (computed as 365 days divided by
cost of sales divided by average inventory). In 2012, Starbucks increased its
inventory turnover period to 69 days, in part because it is now managing all of its