Chapter 9: Government’s Role in Banking 99
How Can the Government Keep Banks from Failing?
Consequences of the New Financial Holding Company Structure
A likely outcome of the new FHC structure is that banks, insurance
companies, and securities firms are likely to merge over time to oDer
one-stop shopping for their customers. The first example of this came in
1998 before the Gramm-Leach-Bliley Act was passed when Citibank, one of
the largest banks in the world, merged with Travelers Insurance, a large
insurance company. The merger appeared to violate the existing banking
law, but regulators allowed the merger to proceed as long as the company
came into compliance within two years. Citibank and Travelers were hoping
that the law would change before two years—fortunately for them, it did. As
a result, Citibank and Travelers, which combined under the new name
Citigroup, got a head start on the competition and became the first large
bank to sell insurance nationwide. Ask students to research Citigroup’s fate
during the financial crisis of 2008.
Consolidation in the Banking Industry
Competition is leading to consolidation in the banking industry. In 1980,
there were over 14,000 commercial banks in the U.S. By 1990, that number
had declined only slightly, to less than 13,000.
But in 2009, there were just under 7,000 commercial banks left. Similarly,
there were 4,300 thrift institutions in 1980, 2,800 in 1990, and just 1,200 in