Chapter 19/Earnings and Discrimination ❖ 345
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b. Half of the resumes had names that were common in the African-American community,
while the other half had names that were more common among the white population.
Otherwise, the resumes were similar.
c. Job applicants with “white” names received about 50% more calls from interested
employers than applicants with “African–American” names.
C. Discrimination by Employers
motive.
2. Example: Two types of people, blondes and brunettes. Both groups have the same skills,
experience, and work ethic. But employers prefer to hire brunettes.
b. This also means that blondes will earn a lower wage than brunettes.
3. In this economy, there is an easy way for a firm to beat out its competitors: hire all blondes.
b. Over time, we would expect more firms to follow this example.
c. The existing firms still hiring brunettes would be forced out of business due to their
higher labor costs.
4. Businesses that care about earning a profit are at an advantage when competing against
those that also care about discriminating.
5.
Case Study: Segregated Streetcars and the Profit Motive
b. In fact, many firms that ran the streetcars protested these laws because of the increase
in the firms’ costs from the law (which meant lower profits).
D. Discrimination by Customers and Governments
wage differentials.
a. If customers do not care whether they are being waited on by a blonde or a brunette,
b. If customers prefer brunettes, the entry of firms that hire blondes will not succeed in
eliminating the wage differential between blondes and brunettes.