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6.14 Document for Analysis: Poor Response to Customer Inquiry About Social Media
To: Melanie Jackson <mjackson @mediasolutions.com>
From: Dakota Dalquist <ddalquist@mediasolutions.com>
Subject: Expanding Your Marketing by Joining the Social Media Buzz
Cc:
Thanks for your inquiry regarding Media Solutions! Because the buzz around social media is so
loud, you're smart to want to understand the paths to success so that you can avoid mistakes
before you jump in.
Using social media tools and networks involves connecting, interacting, and sharing with people
online. Hardly a day goes by without hearing remarkable success stories from businesses getting
active on social media sites like Facebook and Twitter.
How can social media help your business?
Drive brand awareness
Build customer loyalty
Help you listen to what consumers are saying
Create referral business
Provide a built-in audience
Social media on the Web today is a logical extension of what people have been doing for
centuries: communicating! Whether you are building a community to support your customers or
creating a blog to keep the public informed, Media Solutions can position your company at the
forefront of this marketing opportunity. Let us give your company a human touch by creating an
online voice and personality for you.
Please let me call to provide more information on how to get your audience buzzing.
Socially yours,
Instructor note: Discussion material for Activities 6.15, 6.16, and 6.17 is found in the Teaching
Suggestions, Lecture Notes for Chapter 6.
