Chapter 4 Solutions to Activities
4.1 Audience Benefits and the “You” View (Obj. 4)
a. You may use the enclosed form to report identity theft to your creditors.
b. To have your orders processed more quickly and efficiently, please fill out your customer
c. You can now provide your employees and customers with instant technical support through
4.2 Conversational but Professional (Obj. 4)
a. As you requested, we are sending your printer toner and supplies to your Oakdale office.
b. Please tell me whether your representative will be visiting before June 1.
4.3 Positive and Courteous Expression (Obj. 4)
a. Plans for the new community center can go forward as soon as we have full community
support.
4.4 Bias-Free Language (Obj. 4)
a. All employees must wear their photo identifications on the job. OR: Every employee must
4.5 Plain Language and Familiar Words
a. We are offering a pay package that is equal to other managers’ salaries.
4.6 Precise, Vigorous Words (Obj. 4)
a. Management is predicting a drop in earnings after the first of the year.
4.7 Applying Expert Writing Techniques to a Poor E-Mail Message (Objs. 4, 5)
To: All Staff
From: Sybil Montrose <smontrose@syracuse.com>
Cc:
Subject: Implementing Revised E-Mail and Internet Policy
Attached: Revised E-Mail and Internet Policy
Effective immediately we will be implementing a revised policy regarding e-mail and Internet
Our IT managers, however, tell me that our bandwidth is seriously compromised as a result of
We would like very much to continue to offer the privilege of e-mail use to employees for
limited personal messages. To retain that privilege and to be sure you can download your
Attached is our Revised E-Mail and Internet Policy. Please read it carefully and return the
4.8 Channel Selection: Various Business Scenarios (Obj. 3)
a. A wiki is the best channel to maintain a file of digital information and provide a place where team
b. Don’t even think about texting him! Although it might relieve your responsibility, texting business
c. When considerable information and data are to be conveyed, the best channel is a report that might be
d. When persuasion is required and when you are close to the receiver, a face-to-face conversation is
e. If all the team members are online, you could use instant messaging, or you could send a group text to
f. If this request is likely to be refused and you wish to be quite persuasive, talk to Amanda in person.
4.9 Audience Analysis: Lord of the Online Rings (Obj. 3)
In profiling its audience, Whiteflash recognized that it could attract customers worldwide with its online
site. However, they speculated that men might be uncomfortable chatting on the telephone with
4.10 Analyzing Audiences (Obj. 3)
a. The primary reader will probably be a busy human resources director, an educated, experienced
b. Because the primary reader is your sales manager, you should know what kind of communication
format and content he expects. However, he may not know much about the customer and specifically
c. The audience will be all municipal water users, with a wide range of language abilities represented. The
d. The primary reader is your manager, but a secondary reader may be your manager’s superior, if
further approval is sought. The relationship is both personal and professional. Since your manager
e. A targeted audience of executives means that you have some expectations about their income,
4.11 Using Track Changes and Comment Features to Edit a Document (Obj. 5)
Divide students into three groups. If students do not have access to Microsoft Word, encourage them to
use computers in school labs. Students should learn how to use the Track Changes and Comment