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12.26 Justification/Recommendation Report: Drunk-Driver Service for Hockey Players
(Obj. 5)
This self-contained problem provides all the data necessary to complete the report without
further research. Here are possible conclusions and recommendations that may result from the
data:
CONCLUSIONS
The analysis of the findings has led to the following conclusions:
1. The SAMHSA, CDC, and CNN statistics indicate that combating drinking and driving might
2. Although the team is potentially liable for damages resulting from wrongful death lawsuits,
3. Opportunities to improve the course might further reduce drunk driving incidents.
4. Although the cost of operating the service is a fraction of the cost of a drunk driving
5. Enforcement of team behavioral policies, including the adding of morals clauses to player
RECOMMENDATIONS
Based on these conclusions, I recommend that the team do the following:
3. Make sure that morals clauses are in all player contracts and review the contractual language
4. Investigate the idea of providing rewards and incentives to players for proper moral conduct.
12.27 Feasibility Report: Advisability of Hiring a Social Media Consultant (Obj. 5)
Here is one solution prepared as a memo report. Although variations are possible with this type
SCENTS ARE US
MEMORANDUM
Date: April 5, 2015
We should hire a social media consultant to help the company develop a broader social media
Background Information Supporting the Decision to Hire a Social Media Consultant
The Marketing Department collects Facebook data, our only social media tool, but we don’t use
Advantages and Disadvantages of Hiring a Consultant
Besides the professional skills and time savings that hiring a consultant offers, an additional
advantage is that the consultant has the time to find out what our competitors’ social media
Potential Problems and Possible Solutions
Based on my research of well-publicized social media blunders, we need to be aware of at least
four potential problems. First, remaining silent in social media conversations invites these
Tracie Johnson April 5, 2015 Page 2
Third, alienating our male customers by not targeting them is a risk, and the possible solution is
Estimated Costs and Time to Implement the Strategy
My research on social media consultants’ fees shows that the average setup costs for the tools we
12.28 Yardstick Report: Comparing Textbook Options (Obj. 5)
This self-contained problem provides all the data necessary to complete the report without
CONCLUSIONS
The data gathered were complex and presented a mixed picture until employing a decision
1. No alternative is a clear winner in all criteria.
2. Renting books and buying books online are solid performers in all criteria.
RECOMMENDATIONS
After considering the various options and studying them with our specific priorities in mind, I am
DECISION MATRIX FOR ALTERNATIVES TO BOOK BUYING
CRITERIA
OPTIONS Price Availability Readability SUMMARY
Renng Campus bookstore E-books Buying online Chronos Player
0
1
1
2
2
3
3
4
4
5
3
4
2
3
1
Number of Books Available out of the Four Books in the Sample
12.29 Yardstick Report: Jobless Young Worker Starts a Business (Obj. 5)
This self-contained problem provides all the data necessary to complete the report without
CONCLUSIONS
The use of decision matrices clarifies the choices. An analysis of the matrices has led to the
following conclusions:
2 Pet sitting is a relatively solid performer in three of four criteria and the top performer in the
3 Yard work is not a good option, primarily because start-up costs rank relatively high and the
RECOMMENDATIONS
Analysis of the conclusions has led to the following recommendations:
1 Start a pet-sitting business.
2 Find out what the other tasks and requirements are for starting this business and begin
DECISION MATRIX FOR NEW BUSINESS OPTIONS WITH UNWEIGHTED RANKINGS
Criteria
Option
Time and Schedule
Flexibility (8)
Start-Up
Costs (6)
Demand for
Service (4) Competition (3) Total
DECISION MATRIX FOR NEW BUSINESS OPTIONS WITH WEIGHTED RANKINGS
Criteria
Options
Time and Schedule
Flexibility (8)
Start-Up
Costs (6)
Demand for
Service (4) Competition (3) Total
12.30 Yardstick Report: Parking Problem at Caputi’s Italian Restaurant (Obj. 5)
CONCLUSIONS
Having thoroughly analyzed all available options, I have arrived at the following conclusions.
1. Overall, offering valet service is the best solution to the restaurant’s parking problem because
3. Advertising, although only somewhat effective, is inexpensive and still provides some benefit
RECOMMENDATIONS
Based on the preceding conclusions, and after weighing the relative importance of the criteria we
discussed, the following recommendations seem the most advisable:
1. Hire a valet service.
Weighted Decision Matrix
Cost to
Restaurant
Cost to
Customer
Ease of
Implementation
Convenienc
e to
Customer Total
