If we divide users of ratios into short-term lenders, long-term lenders, and
stockholders, in which ratios would each group be most interested, and for what
reasons?
Short-term lenders—Liquidity ratios because their concern is with the firm’s
ability to pay short-term obligations as they come due.
Long-term lenders—Leverage ratios because they are concerned with the
relationship of debt to total assets. They also will examine profitability to insure
that interest payments can be made.
Stockholders—Profitability ratios, with secondary consideration given to debt
utilization, liquidity, and other ratios. Since stockholders are the ultimate
owners of the firm, they are primarily concerned with profits or the return on
their investment.
Explain how the Du Pont system of analysis breaks down return on assets. Also
explain how it breaks down return on stockholders’ equity.
The Du Pont system of analysis breaks out the return on assets between the
profit margin and asset turnover.
Return on assets = Profit margin × Asset turnover