Chapter 09 ‒ Regional Economic Integration
9-12
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European companies by high tariffs, quotas, or administrative trade barriers. Companies
from those countries that have not adopted the euro may find that their costs are higher as
they deal with currency exchanges. In addition, because it will be easier to compare prices
across markets, firms in the euro zone will be pushed to lower prices and become more
efficient.
QUESTION 4: Do you think it is correct for the European Commission to restrict mergers
between American companies that do business in Europe? (For example, the European
Commission vetoed the proposed merger between WorldCom and Sprint, both U.S.
companies, and it carefully reviewed the merger between AOL and Time Warner, again
both U.S. companies.)
ANSWER 4: Many students will probably suggest that the European Commission has a
right to regulate the European market, even if the regulation involves American companies.
QUESTION 5: What were the causes of the 2010–2012 sovereign debt crisis in the EU?
What does this crisis tell us about the weaknesses of the euro? Do you think the euro will
survive the sovereign debt crisis?
ANSWER 5: Since 2008, the euro has weakened, reflecting persistent concerns over slow
economic growth and large budget deficits among several EU members, particularly Greece,
Portugal, Ireland, Italy, and Spain. Before the global recession, the governments of these
QUESTION 6: How should a U.S. firm that currently exports to only ASEAN countries
respond to the creation of a single market in this regional grouping?
ANSWER 6: A U.S. business firm that is currently exporting to only ASEAN countries
should seriously consider opening a facility somewhere in this grouping, as the economics
of a common market suggest that outsiders can be at a disadvantage to insiders. The opening