Chapter 06 – International Trade Theory
6-8
Firm strategy, structure and rivalry refer to the conditions in the nation governing how
companies are created, organized, and managed, and how the nature of domestic rivalry
impacts firms’ competitiveness.
Firms that face strong domestic competition will be better able to face competitors from
other firms.
In addition to these four main attributes, government policies and chance can impact any
of the four. Government policy can affect demand through product standards, influence
rivalry through regulation and antitrust laws, and impact the availability of highly
educated workers and advanced transportation infrastructure.
Slide 6-34 Implications for Managers
There are at least three main implications of the material discussed in this chapter for
international businesses: location implications, first-mover implications, and policy
implications.
From a profit perspective, it makes sense for a firm to disperse its various productive
activities to those countries where, according to the theory of international trade, they can
be performed most efficiently.
Being a first mover can have important competitive implications, especially if there are
economies of scale and the global industry will only support a few competitors. Firms
need to be prepared to undertake huge investments and suffer losses for several years in
order to reap the eventual rewards.
Being a first mover can have important competitive implications, especially if there are
economies of scale and the global industry will only support a few competitors.
sale of products into the most competitive markets, it has a good chance to survive and
prosper. If such openness is restricted, a business’s long-term survival will be in greater
question.
Another Perspective: For information about foreign governments and their approaches to
international trade, visit the Electronic Embassy at {http://www.embassy.org/}. This site
provides links to all of the foreign embassies located in Washington D.C.
Balance of Payments