Ch. 2: Individual Leadership and Entrepreneurial Start-Ups
Lecture Link 2.1: Incubators and the Concept of Legitimacy (LO 2-4) – Notes
Student responses will vary.
Lecture Links 2.2: Social Networking in Practice
(LO 2-4)
Many new business owners need to consider how they will network in order to promote
and develop their new business initiatives. Networking is important for a variety of
reasons. In the text, you learned that networks provide key support resources to
entrepreneurs. In addition, individuals from various businesses in the community offer
support that assist new business owners to pursue their new business goals.
The internet provides a variety of social networking resources that new business owners
can join to achieve their network goals. Analyze the various resources that are available
to entrepreneurs. Consider the type of networks that you will utilize to promote your
business. Conduct research and discuss the following questions:
1. List ten social network resources for entrepreneurs to consider for their new
businesses.
2. Compare and contrast the features and benefits of these resources. Discuss the
advantages of each resource. Be specific.
3. Discuss which social networking web sites you would consider to join. Why?
Lecture Links 2-2: Social Networking in Practice
(LO 2-4) – Notes
1. List ten social network resources for entrepreneurs to consider for their
new businesses. Social networking sites are constantly changing so the
2. Compare and contrast the features and benefits of these resources.
Discuss the advantages of each resource. Be specific. Student’s response
will vary.
3. Discuss which social networking web sites you would consider to join.
Why? Student responses will vary.
Lecture Link 2.3: Do Not Compete Agreements and other Confidentiality Issues
(LO 2-3)
Entrepreneurs consider many details when they implement their new business ideas,
development, planning, and goals. In the ethical challenge case presented by the
authors, you observed an ethical decision that an employee had to make about taking a
client list prior to her departure from the company.
Generally, many businesses today ask employees to sign confidentiality agreements,
non-compete documents, and other non-disclosure documents. Typically, these
documents forbid employees from using client lists, competing with the company for a
IM 2-7
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