Chapter Fourteen: Franchising and Purchasing an Existing
Business
9. Once you actually busy the business, how do you make sure that you are
successful? The new owner should develop a plan of operations, meet and discuss the
Class Activities and Sample Assignments
1. Ask students to discuss the elements of franchising. Next, ask students to list four
ways that a franchisor makes money. (LO 14-1)
2. Ask students to discuss the process of buying a franchise. Next, ask the students to
discuss the regulations related to the purchase of a franchise. (LO 14-2)
3. Divide the students into five groups and assign each group a general issue as it
relates to the general franchise questions. Ask students to pick an industry and
answer each issue. Then ask them how their analysis would change if they were in a
retail business, a technology business, and a restaurant business. (LO 14-2)
4. In groups, ask students to brainstorm and develop a list of all possible business
opportunities. Next, ask the students to list the four unique aspects of purchasing a
business. (LO 14-3)
5. Ask students to discuss which franchise industry they would consider working in and
why. (LO 14-2)
6. In groups, have students discuss the advantages and disadvantages associated with
the use of a business broker to purchase a franchise. List their responses on a
blackboard or a flip chart. (LO 14-3)
7. Ask the students to discuss the franchise process. Next, ask the students to discuss
how this process is similar to starting a business from scratch. What are the
differences? (LO 14-2)
Discussion Questions for Online/Hybrid classes
1. Ask students to compare new small business opportunities with franchise
opportunities. Which do you believe is better? Explain why. (LO 14-1)
IM 14-2
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