Chapter Thirteen: Exit/Harvest/Turnaround
3. What is your opinion of online networking for a small business? Do you believe it
is a reputable mode of communication? Why or why not?
Bonus Case 13.2: Designs Exchanged for Sales and Profits
(LO 13-3)
The authors in the text discussed that the turnaround strategy is an effort to reverse the
decline of a business. Many small business owners consider turnaround because they
want to save the business or the reputation associated with the business owner or a
brand image.
Consider the resources of a large firm, Liz Claiborne for example. They recently
developed a strategy after the company experienced a period of decline. What was their
strategy? They have a new business arrangement with J.C. Penney. “In exchange for its
design work, Liz Claiborne will receive a percentage of net sales and a share of the
profit. More important to the company, the new licensing agreement between Liz
Claiborne and J. C. Penney means that Liz Claiborne’s fixed costs will be minimal
(Rosenbloom, 2009)ii.”
1. Do you believe that this is a form of a turnaround strategy? Why or why not?
2. What are the advantages of a turnaround strategy?
3. What is your opinion of the new arrangement between J.C. Penney’s and Liz
Claiborne?
4. Explain the advantages to each company as a result of this new business
arrangement?
Bonus Case 13.3: Industry Indicators and Business Opportunities
(LO 13-1)
The authors in the text discussed that an entrepreneur evaluates the market to
understand the industry. The economy is one important indicator of markets. Intelligent
entrepreneurs evaluate the market and they understand what occurs in the economy as
it relates to a specific industry.
According to recent reports from the United States Bureau of Labor Statistics, “Three
industry sectors have accounted for nearly two-thirds of total job losses in the current
recession: construction, manufacturing, and administrative support services (United
States Bureau of Labor Statistics, 2014)iii.”
Discussion Questions
IM 13-6
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