Chapter Thirteen: Exit/Harvest/Turnaround
7. Plan the type of sale that will maximize the returns of the
business
a. The specific business type mandates the exit strategy
of the business
B. Actually seeking to sell the business
i. There are choices available to the small business owner
1. First option is the common choice to sell the business intact
to a third party with the aid of a broker, lawyer, etc.
2. Second option is to sell the business to a competitor or a
larger business interested in your location, market position,
product, etc.
3. Third option is to divest portions of the business that will
maximize the value of the business
a. It is not uncommon for the total value of the firm to be
higher if the business splits into separate entities
4. Fourth option is an initial public offering (IPO) which is rarely
used but most idealized by the business press
a. The initial public offering (IPO) is the initial listing of a
firm as a public entity in the public equities market
5. The business for sale is promoted in a variety of ways
a. Hire a business broker who will market the business
for a percentage of the sale price
b. Contact competitors or businesses that have
expressed an interest in the business
c. Inform accountants and attorneys that you are
interested in selling the business. They have many
contacts and may be aware of individuals seeking to
buy a business
d. Contact suppliers and clients to advise them that you
want to sell the business
C. Negotiation strategies
i. Negotiating the sale of a business is the art of trying to reach an
agreed price between a willing buyer and a willing seller
ii. A sale is based on the needs and wants of both parties
iii. A buyer could have other business entities in the community and
the acquisition of the additional firm would enhance the buyer’s
other business entities
iv. A buyer could be interested only if receiving a bargain from the
seller or is able to pay less
v. Negotiating to sell the business is a process that the small business
person must actively engage in
IM 13-2
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