Chapter 1: The 21st Century Entrepreneur
Individual Exercises – p. 17
Student responses will vary.
Class Activities and Sample Assignments
1. Ask students to discuss why individuals want to be entrepreneurs. What motivations
are mentioned in the text? Discuss other reasons why individuals pursue
entrepreneurship. Next, ask students if they want to become entrepreneurs. Discuss
why or why not. Write their responses on a flip chart or blackboard. (LO 1-3)
2. Ask students to interview an entrepreneurial business owner in their community. The
interview questions should detail what motivated that individual to start the business,
how many employees work at the business, and a description of the stakeholders.
Include questions on the best and worst thing about owning the business and if they
would do it again. Next, ask students to prepare a report on the outcome of the
interview and/or present their findings to the class. (LO 1-1, 1-2, 1-3, 1-4, 1-5, 1-6)
3. In groups, ask students to discuss why more than half of new entrepreneurial
businesses fail within the first four years of operation. Then, ask them what they
would change to assure that more entrepreneurial businesses survive longer than
four years. Discuss a restaurant business, an automotive manufacturing business,
online business and a retail business. (LO 1-1)
4. In groups, brainstorm and develop a list of all possible new entrepreneurial
opportunities that might be popular in the year 2020; and write them on the board or
a flip chart. Discuss each potential business opportunity and why it is important in
the future business environment. (LO 1-1)
IM 1-2
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