13
Individual, Group, and Environmental Factors That Promote Creative
Thinking
Members
• Willing to communicate
• Willing to be unconventional and violate societal norms
• Tolerate ambiguity
• Not afraid of rejection
• Open to new ideas
• Playful and like to have fun
Groups
• Have diverse knowledge, skills, perspectives, approaches
• Work to overcome norms that interfere with creativity
o Premature consensus, pressures to conform, groupthink
• Promote norms that foster creativity
o Take time to learn each other’s unique contributions, encourage sharing of diverse
ideas
Environment
• High value placed on creativity
• Has autonomy and room to breathe