Learning Resources
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• What are the Core Values of your organization, and do you support
them?
• Are you aware of unethical behavior on the part of a leader? Discuss how
these
behaviors affect employee morale and productivity.
Possible Instructor responses that can be personalized when giving
feedback to students:
Core Values are an integral part of an organization’s vision and mission statement, since
they define the behaviors that should guide employees. Rotary International uses a set
of questions to ask when considering what to do in moral dilemmas: Is it the Truth? Is
it fair to all concerned? Will it build goodwill and better relationships? Will it be
beneficial to all concerned? What is your opinion of these values; and how would your
organization rate?
Michael Crooke, CEO of Patagonia, credits Founder Yvon Chouinard with setting the
company’s core value to create a sense of passion within each employee, which leads to
employee satisfaction. Each employee is imbued with the desire to make a difference in
her or his organizational and personal life.
Ethics regarding the treatment of the environment is an essential element of
Patagonia’s values. Employees are allowed to use flextime to schedule their production
hours, and to use and critique the products they produce.
Patagonia lives by the values modeled by its Founder, Yvon Chouinard, including an
emphasis on work-life balance. This makes the company a popular employer with
young people. Patagonia places the values of honesty, environmental responsibility,
and making a positive difference in the world before profits, thus setting a high ethical
tone for the organization.
Every organization should have core values to help employees know what is acceptable
behavior, both day to day and in moral dilemmas. Example core values are:
• Honesty in all dealings, as a foundation for all other values.
• Respect for others, as shown by consideration for their beliefs and needs.
• Service to others, guided by the principle of doing for others as you
would have them do for you.
• Excellence in all work performed, reflecting the Greek ideal of excellence
as a virtue,
and resulting in both public admiration and personal pride.
• Integrity, having the courage to act and live by one’s convictions.
An excellent class exercise is to have students complete Exercise 7-4, the Values Flag . It
never fails to engender a lively, informative discussion.