Learning Resources
41
MEN’S LIVES
(New Day Films, 43 min.)
This is an excellent film about growing up male in America. Topics include: sex role development,
aggression, and occupational adjustment. Award winner.
New Day Films
P.O. Box 315
Franklin Lakes, NJ 07417
MOTIVATION: IT’S NOT JUST THE MONEY
(Document Associates, 26 min.)
This film features a Volvo auto plant in Sweden, where an innovative approach to manufacturing was
established to fulfill the human needs of employees. Shown are the plant’s efforts to increase employee
participation in the decision-making process.
Document Associates
880 Third Ave.
New York, NY 10022
MOTIVATION THROUGH JOB ENRICHMENT
(BNA, 28 min.)
Frederick Herzberg discusses his motivation hygiene theory, offering a strategy to increase employee
productivity. The hygiene factors―good pay, security, friendly supervision—do not necessarily overcome
apathy and minimum effort. At best, they only keep employees from complaining. Job enrichment—the
enlargement of a job’s responsibility, scope, and challenge— is an impressive technique that can aid
materially in turning people on and building true motivation.
BNA Films
5615 Fishers Lane
Rockville, MD 20852
NONVERBAL COMMUNICATION
(Harper & Row, 25 min.)
This film highlights scientific studies of non-verbal communication including interpersonal distance, body
posture, eye contact, facial expression, gesture, and intonation.
Learning Resources
42
Harper & Row Media
Order Fulfillment/Customer Service
2350 Virginia Avenue
Hagerstown, MD 21740
NORMA RAE
(CBS/Fox Video, feature length)
This film characterizes the leadership skills of a male New York labor organizer and a southern female
textile worker. Both individuals exhibit leadership qualities while organizing a group of powerless textile
factory workers. Viewers are given the opportunity to contrast the effects of authoritarian and democratic
leadership styles. Topics include: Female/Male Roles, Labor-Management Relations, Leadership, and
Change.
CBS/Fox Video
1330 Avenue of Americas
Fifth Floor
New York, NY 10019
NOT FOR OURSELVES ALONE
PBSVideo, 210 min.
Film maker Ken Burns tells the story of Elizabeth Cady Stanton and Susan B. Anthony, two of the founders
of this country’s women’s movement. The film uses historical materials and commentary by modern-day
historians to describe the friendship between the two and how they worked together to lead the fight for
women’s suffrage.
PBS Video
Alexandria, VA
800-344-3337
www.pbs.org
PERCEPTION
(CRM, 28 min.)
This film depicts an accident, and then shows how each of four eyewitnesses has a different interpretation
of what happened. Leaders should understand how perceptual differences influence behaviors. Winner of
two film awards.
Learning Resources
43
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
POWER OF LISTENING
(CRM, 26 min.)
Active listening is vital for effective communication. Managers and supervisors learn how to become
active listeners through this fast-paced film. A program designed to assist office workers in becoming more
effective listeners by following techniques which will overcome listening blocks and aid in increasing
retention.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
PREJUDICE: CAUSES, CONSEQUENCES, CURES
(CRM, 24 min.)
This film examines research findings and implications for dealing with minorities such as women and
different ethnic subcultures.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
PROFESSOR ERIK ERIKSON
(AIM. Parts I and II, 50 min. each)
In Part I, Erikson discusses his eight-stage theory of psychosocial development. In Part II, he discusses
such concepts as ego, identity crisis, libido theory, and existentialism.
Associated Instructional Materials (AIM)
600 Madison Avenue
New York, NY 10022
Learning Resources
44
RAINBOW WAR
Pyramid Media, 20 min.
An animated film that won several awards, Rainbow War illustrates issues dealing with difference, whether
cultural, racial, or other. Three kingdoms—Red, Blue, and Yellow—fight a colorful battle for supremacy,
but in the end all are winners. Conformation is transformed into collaboration and the colors blend into the
world’s first rainbow.
Pyramid Media
Santa Monica, CA
800-421-2304
www.pyramedia.com
RESOLVING CONFLICTS
(CRM, 22 min.)
Every leader gets involved with conflicts. Learn how to do the most good with the least confusion from
this well-done film.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
SPEAKING EFFECTIVELY: TO ONE OR ONE-THOUSAND
(CRM, 21 min.)
This film gives practical guidelines for organizing and delivering conversational remarks as well as
rehearsed speeches for the best impact on listeners. Areas emphasized are body language, vocal quality,
intonation, and the words spoken.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
Learning Resources
45
STICKY MY FINGERS, FLEET MY FEET
(Time-Life, 35 min.)
This film examines with pathos and humor one of the classic American stereotypes: the middle-aged male
who clings to a youthful standard of physical prowess and virility. In this case, the man’s grip is slippery
indeed. He is Norman, a fortyish executive who is addicted to Sunday games of touch football. He is
drawn to New York’s Central Park like a Moslem to Mecca to engage in ritual combat with his huffing,
puffing contemporaries. But their dreams of glory turn to dust when they patronizingly permit a 15-year
old boy to join their sport. His flashing performance leaves them dazed and a little older, wiser and sadder.
Recommended film.
Time-Life Films
43 West 16th Street
New York, NY 10011
TALKING 9 TO 5: WOMEN AND MEN IN THE WORKPLACE
ChartHouse International, 29 min.
Miscommunication can result in lower morale, lost productivity, and nonfunctional teams. Deborah
Tannen shows how our natural conversational styles differ, affect our work, and affect how others perceive
us. Talking 9 to 5 will help increase awareness and understanding of the different conversational styles.
ChartHouse International Learning Corp.
Burnsville, MN
800-328-3789
www.charthouse.com
THE ART OF LISTENING
(Learning Seed, 28 min.)
This film teaches practical techniques to improve listening skills. Family and work situations are used to
teach the seven Laws of Good Listening.
Learning Seed
330 Telser Road
Lake Zurich, IL 60047
Learning Resources
46
THE COOKIE KID
(Coronet/MTI Film & Video, 11 min.)
This film profiles the Girl Scout who sold the most boxes of cookies ever. It teaches effective sales
techniques, the importance of setting goals, knowing your market and product, and how to ask for an order.
Print material available.
Coronet Film
108 Wilmot Road
Deerfield, IL 60015
THE EYE OF THE BEHOLDER
(USC, 29 min.)
This is a classic film in the area of perception, showing that the truth is often in the eye of the beholder.
Perennially popular.
University of South Carolina Film Library
Constructional Service Center
Columbia, SC 29208
THE GREATEST SPEECHES OF ALL TIME
(PBS Video, 68 min.)
This collection of major speeches by this century’s world leaders includes Franklin Roosevelt’s State of the
Union address after Pearl Harbor, John Kennedy’s inaugural address, two speeches by Martin Luther King,
Jr., an address given in Harlem by Malcolm X, and Richard Nixon’s resignation speech.
PBS Video
Alexandria, VA
(800-344-3337. www.pbs.org)
THE HUMANISTIC REVOLUTION: PIONEERS IN PERSPECTIVE
(Psychological Films, 32 min.)
This film begins with an interview with Abraham Maslow on self-actualization. Interviews then follow
with other pioneers in the field: Gardner Murphy, Carl Rogers, Rollo May, Paul Tillich, Fritz Perls, Viktor
Frankl, and Alan Watts.
Learning Resources
47
Psychological Films
105 West 20th Street
Santa Ana, CA 92706
THE SELF-MOTIVATED ACHIEVER
(BNA, 28 min.)
David McClelland, authority on the achievement motive, believes that most people have some degree of
achievement motivation. A dramatized sequence compares a highly successful salesperson with a less
successful one, pointing out the qualities of the self-motivated achiever. A second vignette illustrates the
problem of a sales manager who must select between a self-motivated achiever and a less successful
salesperson to succeed him as manager.
BNA Films
5615 Fishers Lane
Rockville, MD 20852
THE SIX ESSENTIALS OF EFFECTIVE LISTENING
(Provant Media, 24 min.)
Do people forget to listen? This program presents six steps for developing listening skills. It teaches how
to develop the desire to listen, then explores ways to become more objective in conversations, to hear what
is not being said, and to focus on the other people in the conversation. Print material available.
Provant Media
4601 121st Street
Urbandale, IA 50323
UNDERSTANDING HUMAN BEHAVIOR IN THE ORGANIZATION
(Document Associates, 26 min.)
How can knowledge of human behavior help in designing more effective organizations? In recent years,
many scientific developments have been applied to organizations. This film examines ways organizations
can benefit from new insights into the psychology of the individual, as presented by management author
Harry Levinson.
Document Associates
880 Third Ave.
New York, NY 10022
UNDERSTANDING MOTIVATION
(BNA, 30 min.)
Learning Resources
48
Management author Saul Gellerman explains theories of behavioral science. To understand why changes
in the environment affect employee motivation, he cites these findings: nearly everyone regards his or her
own behavior as sensible and justifiable; a person’s motivation for action, positive or negative, is a product
of the world that person thinks he or she lives in; the rank-and-file employee sees his or her world as far
different from that of the manager. A dramatized episode explores employee reasons for restricting output
and examines the rationale for negative behavior.
BNA Films
5615 Fishers Lane
Rockville, MD 20852
VERBAL COMMUNICATION
(CRM, 28 min.)
Animation and dramatized slices of organizational life are used to dissect verbal communication into four
basic elements—speaker, language used, atmosphere, and listener.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
WEALTH, INNOVATION & DIVERSITY
(CRM, 31 min.)
This film explores the relationship between diversity, innovation and wealth. It uses historical examples, as
well as science and economics, to illustrate how diversity leads to innovation, and how innovation creates
new wealth.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
WHAT YOU ARE IS WHERE YOU WERE WHEN
(CBS/Fox Video, 90 min.)
Morris Massey describes how values, prejudices, and ways of reacting to change are programmed into
different age groups. He explains the programming periods people go through from an early age and the
influences that guide adult behavior. He points out that only a significant emotional event will alter basic
values. Understanding how people deal with differences allows us to form more effective relationships.
Award-winning film.
Learning Resources
CBS/Fox Video
Management Products
23705 Industrial Park Drive
Farmington Hills, MI 48024
WOMEN IN MANAGEMENT: THREAT OR OPPORTCHAPTERY?
(CRM, 29 min.)
This film acquaints the viewer with the many responses that can be made to the challenge of the women’s
liberation movement. It shows how women in managerial positions can offer opportunity for social and
organizational improvement.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
Part Seven—Multiplying Effectiveness
GENERATION NEXT CHANGES THE FACE OF THE WORKPLACE
(Runtime: 11:43 min.)
Discuss the challenge and opportunities of leading different generations of employees.
McGraw-Hill
DVD
BENJAMIN FRANKLIN―CITIZEN OF THE WORLD
(A & E Home Video, 50 min.)
He was America’s ambassador to the world, a unique individual who came to symbolize the inventiveness
and industriousness of an entire nation. Benjamin Franklin’s fascinating and diverse accomplishments
defined him as a renaissance man and a hero. He discovered electricity, invented the fuel-efficient Franklin
stove, and authored the still popular Poor Richard’s Almanac. Most importantly, he offered wise leadership
as a member of the Continental Congress and was ambassador to France during a youthful nation’s
tumultuous drive toward freedom.
New Video Group
126 Fifth Avenue, 15th Floor
New York, NY 10017
Learning Resources
50
DELEGATING
(CRM, 28 min.)
Delegation skills save managers time and help motivate people. This film covers delegation’s four
fundamental steps.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
ELEANOR ROOSEVELT―A RESTLESS SPIRIT
(New Video Group, 50 min.)
Eleanor Roosevelt created the tradition of the activist First Lady. As a pioneer, she formed a staff, held
press conferences, and defined an agenda beyond that of a homemaker. She fought for civil rights, women,
and the oppressed. Scholars succeed in connecting her public and private lives in an intimate portrait.
New Video Group
126 Fifth Avenue, 15th Floor
New York, NY 10017
MANAGERS CAN AVOID WASTING TIME
(Coronet/MTI Film & Video, 30 min.)
This film guides viewers through the experiences of a manager and her team as they learn how to put
anxieties to rest and get the job done. From the Harvard Business Review Series. Print material available.
Coronet Film
108 Wilmot Road
Deerfield, IL 60015
Learning Resources
51
MANAGING TIME
(BNA, 25 min.)
Peter Drucker states, “Many executives spend a great deal of time on things that are relatively
unimportant.” Drucker introduces the use of a revealing and helpful time log to the harried, over-extended
president of Hudson-Lansing to help him determine how his valuable time disappears.
BNA Communications, Inc.
5615 Fishers Lane
Rockville, MD 20852
THE TIME OF YOUR LIFE
(Cally Curtis Films, 28 min.)
This is an excellent film for teaching effective time management principles. Short vignettes show time-
management mistakes. James Whitmore stars in this award winning film.
Cally Curtis Films
3384 Peachtree Road N.E.
Atlanta, GA 30326
WHALE DONE!
(Runtime: 25 min.)
This is an excellent film featuring the transformational power of positive relations. It is popular with
audiences of all ages and backgrounds.
Blanchard Training and Development
2048 Alder Grove, Suite B
Escondido, CA 92025
Learning Resources
Part Eight—Developing Others
WORKING SMART
(Runtime: 5:35 min)
This video shows the importance of managing stress in today’s work environment.
McGraw-Hill
DVD
CAREER DEVELOPMENT: A PLAN FOR ALL SEASONS
(CRM, 24 min.)
Career development programs offer one of the best means of analyzing an employee’s interests and skills
and aligning them with organizational goals for positive results. This film shows how Collins Foods
International, Inc. has promoted company goals through self-motivated employees. A final segment of the
film features Skyline Career Development Center in Dallas. This center is one of many now committed to
a program of early education for the career-oriented person. It provides viewers with exposure to a
multitude of employment areas, from music to aeronautics.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
COACHING
(CRM, 24 min.)
Employee knowledge, skills and attitudes can be improved by teaching managers and supervisors how to
coach. This film describes a five-step process to sharpen coaching skills and raise employee job
performance.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
Learning Resources
CODE OF THE WEST: TIMELESS VALUES
(Runtime: 5 parts 5 min each)
The Code of the West series relates an old-fashioned code of conduct to current business behaviors and
attitudes. Cowboy philosopher Red Steagall recites five story-poems to inspire employees. The Maverick
Way tells of brave souls who are not afraid to step outside boundaries, change, or fail. Ride for the Brand
describes a rich organizational culture full of trust and loyalty. Born to This Land focuses on the power of
shared values and relationships. The Fence That Me and Shorty Built tells a story of personal
accountability and pride in a job well done. To an Old Friend is about the relationship between a protégé
and his old mentor. A Facilitator’s Guide includes transcripts of the poems and suggestions for discussion
about leadership.
ChartHouse International Learning Corporation
Burnsville, MN
(800-328-3789. www.charthouse.com)
DEAD POETS SOCIETY
(Touchstone Home Video, 128 min.)
Robin Williams delivers a brilliant performance as passionate English professor John Keating, who, in an
age of crew cuts, sport coats and cheerless conformity, inspires his students to live life to the fullest. The
charismatic teacher’s emotionally charged challenge is met by his students with irrepressible
enthusiasm―changing their lives forever.
Buena Vista Home Video
500 S. Buena Vista Street
Burbank, CA 91521
I’M A FOOL
(Perspective, 38 min.)
A young man’s job, his relationships with co-workers, and his desire to impress those around him mark his
passage to adulthood. In this film, Ron Howard plays Andy, a swipe doing manual labor on the Ohio
racetrack circuit in the early 1900’s. When Andy meets a beautiful young woman at the track, he tries to
impress her by exaggerating his position in life. When the girl reveals her fondness for him, Andy is
trapped—afraid to win her with the truth. Award winner.
Perspective Films
108 Wilmot Road
Deerfield, IL 60015
Learning Resources
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LEADING BY EXAMPLE: MENTORING AND COACHING FOR EFFECTIVE LEADERSHIP
(Franklin Covey, 20 min.)
Stephen Covey presents the story of Anne Sullivan to illustrate that a leader’s legacy is reflected in the
character and competence of followers. Sullivan was a teacher and mentor to only one student, Helen
Keller, Through courage, vision, and patience, Sullivan pioneered methods to help her student and other
deaf and blind people find expression and purpose. Helen Keller makes an appearance and, through her
interpreter, speaks with eloquence about teaching and leadership. Includes a Leader’s Discussion Guide
and participant handouts.
Franklin Covey
Salt Lake City, UT
(800-654-1776. www.franklincovey.com)
LEARNING
(CRM, 30 min.)
This entertaining, excellent film explores a variety of learning phenomena.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
LIFELINES: A CAREER PROFILE STUDY
(Document Associates, 26 min.)
In order to be fully satisfied and productive at work, a person must understand the forces that shape his or
her career. Using illustrations from three case histories, this film explores Edgar Schein’s concept of career
anchors, patterns by which individuals discover their talents and what they would like to do for the rest of
their lives.
Document Associates
880 Third Ave.
New York, NY 10022
MANAGING PEOPLE THROUGH CHANGE
(Barr Films, 18 min.)
This is an excellent video for use in helping people through change. It examines predictable phases of
change and actions to take to develop a high performance―change effective work force.
Learning Resources
55
Barr Films
12801 Schabarum Avenue
P.O. Box 7878
Irwindale, CA 91706
MANAGING YOUR BOSS
(Coronet/MTI Film & Video, 32 min.)
Using the Boston-based specialty food chain, Au Bon Pain, as a model, this film focuses on how employees
can influence their leaders, stressing the importance of managing up to help companies improve
productivity and employees improve job satisfaction. From the Harvard Business Review Series. Print
material available.
Coronet Film
108 Wilmot Road
Deerfield, IL 60015
PRODUCTIVITY AND THE SELF-FULFILLING PROPHECY: THE PYGMALION EFFECT
(CRM, 28 min.)
Highlighted by newly revised animation sequences, rephotographed vignettes, and a new host/narrator, this
film capitalizes on the strengths of the previous film while updating and improving the content. A wealth
of information is presented on the power of beliefs to create reality as this phenomenon applies to the
development of people.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
PYGMALION
(Library Video Company, 90 min.)
Learning Resources
56
Take one young cockney girl named Eliza Doolittle off the streets of London and introduce her to Professor
Henry Higgins and you have one of the most famous stories of all time. Before it was turned into My Fair
Lady, there was Pygmalion, George Bernard Shaw’s elegant and witty play wherein the confirmed upper-
crust bachelor, Professor Higgins, boasts that he can turn an ill-mannered poorly-spoken flower girl into a
lady. This film starring Leslie Howard teaches the power of the self-fulfilling prophecy.
Library Video Company
P.O. Box 580
Wynnewood, PA 19096
THE FENCE THAT ME AND SHORTY BUILT
(Charthouse, 6 min.)
This is a film about pride and the rewards of a job well done. It is ideal for professional and management
development efforts in employee training and quality improvement.
Charthouse International
221 River Ridge Circle
Burnsville, MN 55337
THE FIFTH DISCIPLINE: DEVELOPING LEARNING ORGANIZATIONS
(ASTD, 116 min.)
Peter Senge presents the importance of organizational learning. He discusses how to foster it through
intrinsic rewards, and draws parallels between early individual learning and organizational learning.
ASTD
Valencia, CA
(800-369-5718. www.mobiltape.com
WHO DID WHAT TO WHOM?
(Research Press, 16 min.)
Who did what to whom? We do it to each other every day and in all ways—we teach one another, we
punish one another, and we learn from one another. Robert Mager’s classic and popular film is appropriate
for all people who wish to interact more productively with others.
Learning Resources
Research Press
Box 31771
Champaign, IL 61821
WHO MOVED MY CHEESE?
CRM Learning, 13 min.
This cartoon features two mice and two little people who love cheese (a metaphor that represents whatever
we want in life). Every day they venture into the maze (the workplace) to find cheese. For a while they
have a familiar path to a rich source of cheese but, in time, it disappears. The mice, with their simple brains
and good instincts, set out to find another source through trial and error. The little people, with their
complex brains and emotions, have trouble coping with the change. When one breaks free of his fear and
embraces the new challenge, he discovers a better source of cheese and fulfillment. Throughout the maze
he posts his revelations about change to serve as “writings on the wall” for his friend. A training package is
available for $895 that contains ten participant workbooks, a presenter’s guide, a CD-ROM with
transparency masters, an audio book, and ten copies of Spencer Johnson and Kenneth Blanchard’s 1998
book on which this film is based.
CRM Learning
Carlsbad, CA
800-421-0933
www.crmlearning.com
Part Nine—Performance Management
LOUISVILLE SLUGGER
(Runtime: 12:44 min.)
What did Louisville Slugger do to ensure success?
McGraw-Hill
DVD
A PSYCHOLOGY OF CREATIVITY
(Macmillan, 31 min.)
This film gives examples of creative behavior and achievements, and explores techniques for
encouraging creativity.
Learning Resources
58
Macmillan Films
34 MacQuestion Parkway South
Mt. Vernon, NY 10550
A YEN FOR HARMONY
(Document Associates, 26 min.)
The phenomenal success of Japanese manufacturing has attracted the attention of Western management.
What can be learned from their methods? This film investigates Japanese management techniques that
improve productivity in organizations.
Document Associates
880 Third Ave.
New York, NY 10022
BUSINESS, BEHAVIORISM, AND THE BOTTOM LINE
(CRM, 23 min.)
B.F. Skinner believes that we are capable of structuring an environmental framework in order to optimize
behavioral results. In this highly regarded film, Skinner describes the basic process of behavior
modification as a system that includes both positive and negative reinforcement. Practical examples are
used to show how behavior modification can be applied in a business setting.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
EXCELLENCE IN THE PUBLIC SECTOR
(Motorola Teleprograms, 60 min.)
Management author Tom Peters shows that organizational excellence is not confined to the private sector
― that success stories are found in the public sector, too ― in such places as city government, the forest
service, and even the Department of Defense.
Motorola Teleprograms
1303 E. Algonquin Road
Schaumburg, IL 60196
Learning Resources
59
HOW TO THINK CREATIVELY, PART I AND PART II
(Skillpath Publications, 104 min.)
This film discusses the true meaning of creativity, teaching how to apply creative thinking to everyday
situations. Viewers learn how to suspend preconceived beliefs, move past the familiar, and access
intuition, humor, and imagination. Print material available.
Skillpath Publications
6900 Squibb Road
P.O. Box 2768
Mission, KS 66201
I’D LIKE A WORD WITH YOU: A FILM ON THE DISCIPLINE INTERVIEW
(Video Arts, 27 min.)
This film follows the three stages of a discipline interview: establishing and agreeing that a problem exists;
exploring the reasons and defining a solution; determining how and when follow-up will occur. Print
material available.
Video Arts
500 Studio Drive
Virginia Beach, VA 23452
IF ENOUGH PEOPLE CARE
(Washington Speakers Bureau, 28 min.)
Sprinkling his impassioned presentation with personal and professional anecdotes, Lou Holtz shares his
views on what it takes to motivate and maintain success. He cites his belief that satisfaction and success―
in football and business―”can’t come from the job you are doing, but from how well you are doing the
job.”
Washington Productions, Inc.
13430 Coppermine Road, #211
Herndon, VA 20171
IN SEARCH OF EXCELLENCE: LESSONS FROM AMERICA’S BEST-RUN COMPANIES
(PBS, 90 min.)
Learning Resources
60
This is an award-winning film about America’s best run companies and the eight attributes that make them
great. It is based on the best-selling book by the same title. Recommended for business audiences.
Public Broadcasting System Video
475 L’Enfant Plaza, S.W.
Washington, D.C. 20024
INTRAPENEURS
(CRM, 55 min.)
This film looks at intrapreneurs, the people within a company who are driven by the call to invent and who
have the potential for opening new frontiers in products and services. It takes the viewer behind the scenes
of corporate giants DuPont, Digital Equipment, 3M, and Polaroid for firsthand accounts of intrapreneuring
where unorthodox ideas are brought to fulfillment for the benefit of the entire company.
CRM Learning
2215 Faraday Avenue
Carlsbad, CA 92008
MANAGEMENT BY EXAMPLE
(BNA, 25 min.)
This film defines tough-minded leadership in Joe Batten’s terms. Strike a piece of granite a hard blow, he
says, and it will break because it is hard, cold, and brittle. Strike leather the same blow, and it will scarcely
show a dent. It is warm, resilient, but tough. A tough-minded leader is not solely a disciplinarian, but one
whose primary drive is to build himself, his employees, and his organization. Above all, the leader sets an
example of integrity.
BNA Films
5615 Fishers Lane
Rockville, MD 20852
MANAGING IN A CRISIS
(BNA, 30 min.)
Following a crisis, one’s first action should be to keep it from happening again. Richard Beckhard shows
how to conduct a fact-finding session and keep it from turning into a name-calling, finger-pointing free-for-
all. Viewers will learn how to determine the cause of a crisis, avoid recriminations, and channel antagonism
into positive, constructive action.