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63
Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
InSection4ofthisIMare5samplecourseschedulesthatprovidespecicsuggestionsforsequencingyourcase
assignmentsovera15-weekterm.Section4alsoprovides3sampledailyschedulesfora10-weektermand
threesampledailyclassschedulesfora5-weeksummer.Inaddition,eachcaseteachingnotecontainsasection
on“SuggestionsforUsingtheCase”thatprovidesfurtherdetailsandguidanceonwhereaparticularcasets
and the central teaching points it contains. But to simplify things a bit in choosing the cases and sequencing that
might work for you and to further supplement the Table 1 grid showing the strategic issues that are prominent in
eachcase,wehaveprovidedsomegroupingsbelowthatyoumayndhelpful.
Cases that make especially good lead-o cases for a Section A, B, C, or D set of case assignments and/or
that are easier to analyze:
Section A Lead-Off Cases Section C Lead-Off Cases
Mystic Monk Coffee Robin Hood
Airbnb in 2016: A Business Model for the Sharing Economy Dilemma at Devil’s Den
Amazon.com’s Business Model and Its Evolution Rosen Hotels & Resorts: Delivering Superior Customer
Service
Mondelez International: Has Corporate Restructuring
Produced Shareholder Value?
Rhino Poaching in South Africa: Do National Parks Have
Suffcient Resources to Fight Wildlife Crime?
LVMH in 2016: Its Diversification into Luxury Goods NCAA Football: Is It Worth It?
Cases which are good follow-ons to “lead-o” cases, highly suitable for the rst-half of a Section A, B, C,
or D set of case assignments, and only moderately difficult for students to analyze:
Responsibility Section C Follow-On Cases
UnderArmour’s Strategy in 2016—How Big a Factor Can
the Company Become in the $250 Billion Global Market for
Southwest Airlines in 2016: Culture, Values, and Operating
Practices
Demand for Steel Products
Fitbit, Inc. Has the Company Outgrown Its Strategy Tim Cook’s Leadership and Management Style: Building
His Own Legacy at Apple
Etsy, Inc.: Reimagining Innovation Section D Follow-On Cases
Gap Inc.: Can It Develop a Strategy to Connect with
TOMS Shoes in 2016: An Ongoing Dedication to Social
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
Cases that are most suitable for the second-half of a Section A, B, C or D set of case assignments because
of their comprehensive nature and somewhat greater analytical requirements:
Section A Comprehensive Cases Section B Comprehensive Cases
Back on Track?
Panera Bread Company in 2016: Is the Company’s
Strategy to Rejuvenate the Company’s Growth Working? Section C Comprehensive Cases
Chipotle Mexican Grill in 2016: Can the Company
Recover from Its E. Coli Disaster and Grow Customer
Southwest Airlines in 2016: Culture, Values, and Operating
Consumers in 2016?
Own Legacy at Apple
The South African Wine Industry in 2016: Where Does It
Go from Here?
Rosen Hotels & Resorts: Delivering Superior Customer Service
Ford Motor Company: New Strategies for International
Growth
a section on “Suggestions for Using the Case” that provides ideas on case sequencing and case use.
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
TABLE 2. A Quick Profile of the Cases in the 21st Edition
of Crafting and Executing Strategy
Accompanying video (Y = yes; N = no)
Connect Case Exercise (Y = yes; N = No)
Size: Small (S), Medium (M), Large (L)
The manager’s role in crafting strategy
The manager’s role in executing strategy
Vision, mission, and objectives
Crafting strategy in single-business
companies
Industry and competitive analysis
Company resources and capabilities
Global or multinational strategy
E-business strategy issues
Diversification strategies and the analysis
of multi-business corporations
Financial conditions and financial analysis
Staffng, people management, incentives
and rewards
Organizational structure, core competen-
cies, competitive capabilities, staffng
Policies, procedures, operating systems,
best practices, continuous improvement
Corporate culture issues
Ethics, values, social responsibility
Exerting strategic leadership
Making action recommendations
Case 1
Mystic Monk Coffee
N Y S X X X X X X X X X X X
Strategy
Case 5
Competition in the Craft Beer Industry in 2016
Y Y M X X X X X X X
Case 6
TOMS Shoes: A Dedication to Social Responsibility
Y Y M X X X X X X X X
Case 7
Fitbit, Inc.: Has the Company Outgrown Its Strategy?
Y N S X X X X X X X
Case 8
Under Armour’s Strategy in 2016—How Big a Factor Can
the Company Become in the $250 Billion Global Market
N N L X X X X X X
Consumers in 2016?
Case 12
Uber in 2014: Can It Remain the Dominant Leader in the
World’s Fast-Emerging Ride-Sharing Industry?
Y N M X X X X X X X X
Case 13
Panera Bread Company in 2016: Is the Company’s
Strategy to Rejuvenate the Company’s Growth Working?
N Y M X X X X X X X X
Gasoline Prices and Mounting Competition?
Case 17
The South African Wine Industry in 2016: Where does it
go from here?
Y Y M X X X X X X X X
Case 18
Ford Motor Company: New Strategies for International
Growth
Y Y L X X X X X X X
Case 19
The Green Music Center at Sonoma State University
Y Y L X X X X X X X
Case 24
Dilemma at Devil’s Den
N N S X X X X X X X
Case 25
Southwest Airlines in 2016: Culture, Values, and
Operating Practices
Y Y L X X X X X X X X X X X X X X
Case 26
Rosen Hotels & Resorts: Delivering Superior Customer
Service
Y N M X X X X X X X X X
His Own Legacy at Apple
Case 29
NCAA Football: Is It Worth It?
Y N S X X X X X X
Case 30
Rhino Poaching in South Africa: Do National Parks Have
Suffcient Resources to Fight Wildlife Crime?
Y N S X X X X X X X X X X X X
Case 31
Conflict Palm Oil and PepsiCo’s Ethical Dilemma
N N L X X X X X X
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
CASES WITH ACCOMPANYING VIDEOS
Twenty-three of the 31 cases in this 21st edition have accompanying videos which may want to consider showing
1 Mystic Monk Coffee YouTube 2015 4:06 Profit-Sharing in the Coffee Industry https://www.youtube.com/
2016 – How Big a Factor Can the
Company Become in the $250
Billion Global Market for Sports
Apparel and Footwear?
Underdog Odds / How I Made It /
CNBC
watch?v=Q3VO2pGMIok
8 Under Armour’s Strategy in
2016 – How Big a Factor Can the
Company Become in the $250
YouTube 2015 2:35 Under Armour's Game Plan https://www.youtube.com/
watch?v=i4S08VwUMgw
Track?
9 lululemon athletica, inc. in 2016:
YouTube 2015 3:27 lululemon Resale Is Big Business https://www.youtube.com/
10 Etsy, Inc. Reimagining Innovation Bloomberg
2016
3:03 Why Things Are Looking Up for Etsy http://www.bloomberg.com/
news/videos/2016-08-02/why-
things-are-looking-up-for-etsy
10 Etsy, Inc. Reimagining Innovation WSJ Video
2015
3:20 Crafts Site Etsy Files for IPO http://www.wsj.com/video/
crafts-site-etsy-les-for-
ipo/715720D0-5E18-4EE5-
A5F3-41F140312349.html
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
Video
2016?
11 Gap Inc.: Can It Develop a Strategy
2016?
YouTube 2015 2:01 GAP Inc. to Open Store in India https://www.youtube.com/
12 Uber in 2016: Can It Remain the
YouTube 2016 19:18 Uber’s Plan to Get More People into
https://www.youtube.com/
Dominant Leader of the World’s
by Lou Marino
08/11/technology/uber-
2016
Company Performance
watch?v=LOZB-UV71NI
15 GoPro’s Struggle for Survival in
2016
YouTube 2014 2:05 CEO: Leading GoPro Is like Racing
a Car
https://www.youtube.com/
watch?v=co5I0JA34nI
16 Tesla Motors in 2016: Will Its
YouTube 2015 1:06 Tesla's Battery Marketing Strategy Is
https://www.youtube.com/
Gasoline Prices and Mounting
Competition?
17 The South African Wine Industry
in 2016: Where Does It Go from
YouTube 2016 2:38 South Africa’s Booming Wine Industry https://www.youtube.com/
watch?v=1zz1ZQG6H0M
in 2016: Where Does It Go from
Here?
Wine Industry
watch?v=0m7FwzPlfT0
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
Case Case Title Video
Source
Video
Length Video Title URL
20 Ricoh Canada Inc. YouTube 2012 4:05 Ricoh - Business Transformation -
Cross Media 2012
https://www.youtube.com/
watch?v=tMQAdk6AHu8
21 Mondelēz International: Has
Corporate Restructuring Produced
Shareholder Value?
YouTube 2016 2:51 Why Hershey Rejected Mondelez’s
$23B Takeover Offer
https://www.youtube.com/
watch?v=pZ2I1Y4RGqc
21 Mondelēz International: Has
Corporate Restructuring Produced
Shareholder Value?
YouTube 2015 4:56 Mondelez CEO on Turnaround: "Be
Straight with people"
https://www.youtube.com/
watch?v=Lo--USeFhCE
22 LMVH in 2016: It’s Diversification
into Luxury Goods
YouTube 2015 2:29 Louis Vuitton Rules Global Luxury as
Top Brand of 2015
https://www.youtube.com/
watch?v=nMtCQAdFIpY
22 LMVH in 2016: It’s Diversification
into Luxury Goods
YouTube 2014 3:31 Inside Louis Vuitton's Success https://www.youtube.com/
watch?v=UfyOpfSRLdE
23 Robin Hood YouTube 2012 2:26 Sheryl Sandberg: What I Learned
from Google
https://www.youtube.com/
watch?v=7TWI8L2oWYo
23 Robin Hood YouTube 2014 2:15 Insights on Leadership: Sara Blakely,
Sir Richard Branson, and Richard
Anderson on Advice
https://www.youtube.com/
watch?v=UKhEuKVk0Jc
24 Dilemma at Devil's Den YouTube 2015 5:28 Chipotle Serves Up the American
Dream/ Mad Money/ CNBC
https://www.youtube.com/
watch?v=DDn4zFWD4TE
24 Dilemma at Devil's Den YouTube 2015 4:44 Apple, Starbucks Show How a
Winning Culture Leads to a Higher
Stock
https://www.youtube.com/
watch?v=3eplgBcxk2U
25 Southwest Airlines in 2016: Culture,
Values, and Operating Practices
YouTube 2015 5:20 Southwest CEO: Competitive
Environment Impacts Fares
https://www.youtube.com/
watch?v=FI6dT0zMRB4
25 Southwest Airlines in 2016: Culture,
Values, and Operating Practices
YouTube 2016 7:24 Southwest Airlines CEO on
Relationship with TSA, FAA
https://www.youtube.com/
watch?v=j0ibULnU8_s
26 Rosen Hotels & Resorts: Delivering
Superior Customer Service
YouTube 2016 7:17 The Hospitality Business: Adapting to
Survive - Counting the Cost
https://www.youtube.com/
watch?v=m5yRTUpXxRM
26 Rosen Hotels & Resorts: Delivering
Superior Customer Service
YouTube 2015 6:01 Harris Rosen ’61, President & COO of
Rosen Hotels and Resorts
https://www.youtube.com/
watch?v=I8rJhWiU_dU
27 Nucor Corporation in 2016:
Contending with the Challenges
of Low-Cost Foreign Imports and
Weak Demand for Steel Products
Bloomberg
2016
4:16 What Steel Says About the U.S.
Economy
http://www.bloomberg.com/
news/videos/2016-10-04/
what-steel-says-about-the-u-s-
economy
28 Tim Cook’s Leadership and
Management Style: Building His
Own Legacy at Apple
YouTube 2016 24:11 Apple CEO Tim Cook: Optimism for
the Future / Mad Money / CNBC
https://www.youtube.com/
watch?v=kFdUa_WeTcQcQ
28 Tim Cook’s Leadership and
Management Style: Building His
Own Legacy at Apple
YouTube 2016 2:37 Apple: Five Years with Tim Cook https://www.youtube.com/
watch?v=LLBRVZk9Ynk
29 NCAA Football: Is It Worth It? YouTube 2015 5:38 Is It Time to Pay College Athletes? https://www.youtube.com/
watch?v=Q8lKwKbvKTY
29 NCAA Football: Is It Worth It? YouTube 2014 12:21 Crossfire: Should College Athletes
Be Paid?
https://www.youtube.com/
watch?v=a8Q-L5yr0Lw
30 Rhino Poaching in South Africa:
Do National Parks Have Suffcient
Resources to Fight Wildllife Crime?
YouTube 2015 12:50 Rhino Wards: Hunting Poachers in
Kruger National Park / Special Report
https://www.youtube.com/
watch?v=IV9dBOtSiOw
30 Rhino Poaching in South Africa:
Do National Parks Have Suffcient
Resources to Fight Wildllife Crime?
YouTube 2016 8:07 Combating Rhino Poaching in Africa
with Drones
https://www.youtube.com/
watch?v=paSVWkOfSWQ
31 Conflict Palm Oil and PepsiCo’s
Ethical Dilemma
YouTube 2015 1:58 Why Palm Oil Production Is Going
Green
https://www.youtube.com/
watch?v=LlGj7Wx1azE
31 Conflict Palm Oil and PepsiCo’s
Ethical Dilemma
YouTube 2016 3:17 The Human Cost of Conflict Palm Oil https://www.youtube.com/
watch?v=BHreDVWW0Fo
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
30 minutes per group to the whole class period. We like to assign oral team presentations of cases because such
assignmentsdrillstudentsinorganizingtheworkandtasksofseveralpeopleintoateameort,presentingtheir
ideas, preparing professional caliber PowerPoint slides, and defending their ideas in a Q&A session—all skills
that most students will be called on to display in future job assignments.
In our course, we like to have teams of 3-4 persons (usually composed of the same students who are playing the
simulationexercisetogether)andpresentationsthatlast15to20minutes,followedbya10-minutequestionand
answer session (where class members have responsibility for asking all the questions and can be graded on the
caliber of their question for class participation purposes). With this format, two or three teams can be assigned
the same case and give their presentations of the case on the same day. This adds a useful bit of competition to
theprocessandalsoservestoillustratethedierentperspectives,analysis,andrecommendationsthatcanow
from wrestling with the same case situation (amazingly enough, 3 presentations of the same case tend to be
strikinglydierent).
Cases which are particularly well suited for oral team presentations include:
Costco Wholesale in 2016: Mission, Business Model, and Strategy
Fitbit, Inc.: Has the Company Outgrown Its Strategy?
TOMS Shoes in 2016: A Ongoing Dedication to Social Responsibility
UnderArmour’sStrategyin2016—HowBigaFactorCantheCompanyBecomeinthe$250BillionGlobal
Market for Sports Apparel and Footwear?
Lululemon Athletica, Inc. in 2016: Can the Company Get Back on Track?
Fitbit, Inc.: Has the Company Outgrown Its Strategy?
Etsy, Inc.: Reimagining Innovation
Gap Inc.: Can It Develop a Strategy to Connect with Consumers in 2016?
Panera Bread Company in 2016: Is the Company’s Strategy to Rejuvenate the Company’s Growth Working?
Chipotle Mexican Grill in 2016: Can the Company Recover from Its E. Coli Disaster and Grow Customer
TrafficAgain?
Uber in 2016: Can It Remain the Dominant Leader of the World’s Fast-Emerging Ride-Sharing Industry?
Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition?
GoPro’s Struggle for Survival in 2016
The Green Music Center at Sonoma State University
Ricoh Canada
Mondelez International: Has Corporate Restructuring Produced Shareholder Value?
LVMHin2016:ItsDiversicationintoLuxuryGoods
Southwest Airlines in 2016: Culture, Values, and Operating Practices
Nucor Corporation in 2016: Contending with the Challenges of Low-Cost Foreign Imports and Weak
Demand for Steel Products
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
Rosen Hotels & Resorts: Delivering Superior Customer Service
RhinoPoachinginSouthAfrica:DoNationalParksHaveSufficientResourcestoFightWildlifeCrime?
ConictPalmOilandPepsiCo’sEthicalDilemma
CASES SUITABLE FOR FOLLOW-ON RESEARCH
ON THE INTERNET
If you are inclined to have students do further research on companies and update what’s happened since the case
was researched, the following cases are especially good choices:
Airbnb in 2016: A Business Model for the Sharing Economy
Amazon.com’s Business Model and Its Evolution
Costco Wholesale in 2016: Mission, Business Model, and Strategy
Fitbit, Inc.: Has the Company Outgrown Its Strategy?
TOMS Shoes in 2016: A Ongoing Dedication to Social Responsibility
UnderArmour’sStrategyin2016—HowBigaFactorCantheCompanyBecomeinthe$250BillionGlobal
Market for Sports Apparel and Footwear?
Chipotle Mexican Grill in 2016: Can the Company Recover from Its E. Coli Disaster and Grow Customer
TrafficAgain?
Uber in 2016: Can It Remain the Dominant Leader of the World’s Fast-Emerging Ride-Sharing Industry?
Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition?
GoPro’s Struggle for Survival in 2016
Ford Motor Company: New Strategies for International Growth
Ricoh Canada
Mondelez International: Has Corporate Restructuring Produced Shareholder Value?
LVMHin2016:ItsDiversicationintoLuxuryGoods
Southwest Airlines in 2016: Culture, Values, and Operating Practices
Nucor Corporation in 2016: Contending with the Challenges of Low-Cost Foreign Imports and Weak
Demand for Steel Products
ConictPalmOilandPepsiCo’sEthicalDilemma
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
THE MERITS OF PROVIDING STUDENTS WITH STUDY
QUESTIONS FOR ASSIGNED CASES
In assigning cases for either oral discussion or written analysis, we’ve found it advisable to provide students with
a set of assignment questions.
Assignment questions direct students toward what to be alert for in the case, push them to do the kind of strategic
thinking and analysis that is required, and let them know what things you intend to bring up in leading class
discussion of the case. Making it crystal clear that students are absolutely expected to prepare substantive
answers to each of the assignment questions is pretty much essential if you want students to speak with authority
and make meaningful comments on the questions you pose. Otherwise, your class discussions are likely to
involve a lot of shooting-from-the-hip, instant analysis, and uninformed opinion on the part of students, none
of which does much in the way of building their analytical skills or teaching them to probe deeply into the
decision-making issues posed in the case. Without assignment questions to guide their thinking and analysis, too
many students tend merely to read the case and come to class without having done any thoughtful analysis and
evaluation—a condition which lowers the overall caliber and value of the case discussion.
But when the instructor insists on conscientious preparation of answers to study questions, then one or two of
the assigned questions can be used as the basis for launching discussion of the case and getting the class started
onapositivenote.Sometimes,particularlyformorecomplexcases,itisgoodtoassignspecicstudyquestions
tospecicgroupsofstudentspriortothedayofclassandaskthemtocomepreparedtopresenttheiranalysisto
the rest of the class.
Tofacilitateyourprovidingclassmemberswithstudyquestionsfortheassignedcases,wehavecreatedaPDFle
ofAssignmentQuestionsforeachcaseandpostedthelesforall31casesatthe“StudentEdition”sectionofthe
text Web site (www.mhhe.com/thompson). The assignment questions for each case are identical to the suggested
on, should you wish to focus the class discussion on particular areas). Naturally, of course, you can provide class
members with your own set of preferred study questions for each case and have them ignore the ones that are
posted altogether.
WRITTEN CASE ASSIGNMENTS
It is our practice during the term to assign two, sometimes three, written reports on assigned cases. Written
reports are a valuable requirement from several perspectives. They give students a formal workout in
diagnosing a company’s situation,
sizingupwhatproblems/issuesneedtobeaddressed,
decidingwhatanalysistoconducttoprobetheidentiedproblemsandissues,
making use of the appropriate core concepts and analytical tools in the text chapters to thoroughly describe
the ins and outs of the company’s situation,
evaluating the pros and cons of various action alternatives,
settingforthapractical,workablesetofactionrecommendations(thatarewithinthenancialmeansand
resource capabilities), and
putting their thoughts in writing—and doing so in a persuasive, professional manner.
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
Moreover, a written report gives students valuable practice in (a) preparing charts, graphs, and other visuals,
(b) organizing their thoughts, and (c) communicating their analysis and conclusions in a manner suitable for top
management.And,nally,writtenreportsprovidefeedbacktostudentsonhowwelltheyaredoingandtothe
instructor on how well the class in progressing.
Toaccomplishtheseobjectives,youcanchooseamongthreedierenttypesofwrittencaseanalyses:
1. Short reports of about 500 words.Thesereportsarepreparedinresponsetoaspecicquestionanddonot
require a broad-ranging analysis and set of recommendations. Generally, we ask such questions as: What
istherm’sstrategy?Whatactionswouldyourecommendmanagementtaketodealwithitsproblemof.
. .? Does the company need to change its organization structure to accommodate its change in strategy? Is
written analyses.
2. Comprehensive reports of about 1,000 - 2,000 words (3-6 pages) plus exhibits. These reports require that
students go through the entire process of identifying (or diagnosing), evaluating, and recommending. We
stress to students that their reports should deal with all of the major problems and issues raised in the
3. In-class written analyses. It is often useful to require students to do an in-class written analysis of either a
case which has been discussed earlier (in part or in whole) or a case that is completely new. Because of the
time constraints, it is obviously imperative here to select a case that can be read and analyzed in the allotted
time. It is a matter of preference whether students are given a narrowly-focused question to answer or a
broad-ranging analysis to conduct. The amount of time available for the exam (as well as the length and
complexity of the chosen case) should determine which approach is taken. We use an in-class written case as
analexaminationandscheduleitoverafour-hourperiod.Wehaveoptedforclosed-bookinsteadofopen-
bookexams;theonlyaidstudentscanuseisacalculatortoexpeditecalculationsandnancialanalysis.As
an alternative to giving students a sight-unseen case for in-class analysis, you can assign the case to be read
and studied beforehand and use the whole class-time for answering questions posed by the instructor. This
techniqueworksquitewellwhentheclasstimeavailableforexaminationisonly50to75minutes,butithas
spelling,andwritingstyle),thenstudentsaremorelikelytopreparetheirwrittencasesinamannerthatreects
seriousanalyticaleortandprofessionalism.Itisourpolicytoautomaticallyreducethegradebyoneletterifa
paperissloppilyandincompetentlywritten;studentshavetounderstandthatabadlywrittenreportreectsbadly
on their skills and credentials and simply cannot be tolerated at this point in their academic careers.
To avoid chronic problems with late cases, it is our policy to reduce the grade on each late paper by two letters;
thus the maximum grade on a late paper is a C (and that only if the paper would otherwise be an A paper). We feel
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
class discussion. The latter tactics subvert the pedagogical value of written cases and cannot be tolerated. Our
automatic two-letter grade penalty on late papers has worked well in discouraging overdue reports, and you may
wish to experiment with it if you are plagued with late papers.
Cases in this edition which we feel are especially appropriate for written case assignments include the
following:
Costco Wholesale in 2016: Mission, Business Model, and Strategy
Fitbit, Inc.: Has the Company Outgrown Its Strategy?
TOMS Shoes in 2016: A Ongoing Dedication to Social Responsibility
UnderArmour’sStrategyin2016—HowBigaFactorCantheCompanyBecomeinthe$250BillionGlobal
Market for Sports Apparel and Footwear?
Lululemon Athletica, Inc. in 2016: Can the Company Get Back on Track?
Fitbit, Inc.: Has the Company Outgrown Its Strategy?
Etsy, Inc.: Reimagining Innovation
Gap Inc.: Can It Develop a Strategy to Connect with Consumers in 2016?
Panera Bread Company in 2016: Is the Company’s Strategy to Rejuvenate the Company’s Growth Working?
Chipotle Mexican Grill in 2016: Can the Company Recover from Its E. Coli Disaster and Grow Customer
TrafficAgain?
Uber in 2016: Can It Remain the Dominant Leader of the World’s Fast-Emerging Ride-Sharing Industry?
Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition?
GoPro’s Struggle for Survival in 2016
The Green Music Center at Sonoma State University
Ricoh Canada
Mondelez International: Has Corporate Restructuring Produced Shareholder Value?
LVMHin2016:ItsDiversicationintoLuxuryGoods
Southwest Airlines in 2016: Culture, Values, and Operating Practices
Nucor Corporation in 2016: Contending with the Challenges of Low-Cost Foreign Imports and Weak
Demand for Steel Products
Rosen Hotels & Resorts: Delivering Superior Customer Service
RhinoPoachinginSouthAfrica:DoNationalParksHaveSufficientResourcestoFightWildlifeCrime?
ConictPalmOilandPepsiCo’sEthicalDilemma
Suggested written case assignments for these and other cases are provided in the teaching notes for the cases.
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Section 3 Organizing Your Course, Deciding What the Workload Should Be, and Settling on Specific Assignments
SUGGESTIONS FOR LEADING A CASE DISCUSSION
In the event you want some suggestions on how to lead a case discussion, we highly recommend the following
sources:
1. V. Kasturi Rangan, “Choreographing a Case Class,” available from Harvard Business School Publishing
(can be downloaded free at www.hbsp.harvard.edu).
2. Ram Charan, “Classroom Techniques in Teaching by the Case Method,” The Academy of Management
Review (July 1976), pp. 116-123.
3. Charles I. Gragg, “Because Wisdom Can’t Be Told,” available from Harvard Business School Publishing
4. Louis B. Barnes, C. Roland Christensen, and Abby J. Hansen, Teaching and the Case Method, Third Edition,
5. B.P.Shapiro,“HintsforCaseTeaching,”availablefromHarvardBusinessSchoolPublishing(www.hbsp.
harvard.edu).
6. Kenneth R. Andrews, “The Role of the Instructor in the Case Method,” in The Case Method at the Harvard
