Chapter 04 Appendix
4A-4
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Answer: True
This statement is true because when buyers have more information than sellers, sellers
must worry that buyers will take advantage of them. The standard example of this
phenomenon is health insurance, because individuals almost always have better
information about their own health conditions than insurance companies. This causes a
pricing problem for the insurance companies, who would like to keep the cost of
insurance low so that it will be widely popular with all sorts of people. But the people
most likely to want to buy health insurance are people who know that they are sicker than
average and will very likely need a lot of costly treatments in the future.
Taking that into consideration, the health insurance companies must raise the price of
insurance so as to make sure that they will be collecting enough in premiums to be able to
cover those high future costs. But as the price of insurance rises, a lot of healthy people
will no longer find it worth their while to buy health insurance. As they drop out of the
market, the group of people still buying insurance comes to be dominated by the people
who privately know that they are more costly than average. As a result, the market may
collapse as many who would have bought insurance at lower prices now choose to go
without.
APPENDIX PROBLEMS
1. Consider a used-car market with asymmetric information. The owners of used cars know what
their vehicles are worth but have no way of credibly demonstrating those values to potential
buyers. Thus, potential buyers must always worry that the used car they are being offered may be
a low-quality “lemon.” LO6
a. Suppose that there are equal numbers of good and bad used cars in the market and that
good used cars are worth $13,000 while bad used cars are worth $5,000. What is the
average value of a used car?
b. By how much does the average value exceed the value of a bad used car? By how
much does the value of a good used car exceed the average value?
c. Would a potential seller of a good used car be willing to accept the average value as
payment for her vehicle?
d. If a buyer negotiates with a seller to purchase the seller’s used car for a price equal to
the average, is the car more likely to be good or bad?
e. Will the used-car market come to feature mostly, if not exclusively, lemons? How
much will used cars end up costing if all the good cars are withdrawn?