34. The national chain has a great incentive to impose quality control on all of its outlets.
If one store serves its customers poorly, that can result in lost future sales. The
The important distinction is not that Joe has one outlet while the national chain has
many. Instead, it is the likelihood of repeat relations with customers and the value of
35. Long-term relationships can encourage ethical behavior. If you know that you will
engage in business with another party on a repeated basis, you will be less likely to take
advantage of your business partner if an opportunity to do so arises. When people say
36. As the text notes, the first step in doing well is doing good by your customers.
Businesses cannot prosper for long if they do not provide to their customers the
products and services they desire. In addition, reputation effects often make it in the
In some circumstances, when firms have incentives to act in a manner inconsistent with
the public interest, taxes or fees can align private and public interests. For example,
taxes or fees charged on pollution make it more costly for firms to pollute, thereby
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