Chapter 8
Behavioral Finance and the Psychology of Investing
Concept Questions
1. There are three trends at all times, the primary, secondary, and tertiary trends. For a market timer, the
2. A support area is a price or level below which a stock price or market index is not likely to drop. A
3. Mental accounting is when investors treat each investment separately as opposed to considering the
4. Plan participants often use the 1/n heuristic for their asset allocation. So, if someone allocates evenly
5. Men are generally more overconfident than women. This leads to excessive trading, which generally
6. The illusion of knowledge suggests that you believe the information you hold is better than that held
7. At the time the theory was developed, large companies in the U.S. were either involved in the
8. The least likely limit to arbitrage is firm-specific risk. For example, in the 3Com/Palm case, the
9. A contrarian investor goes against the crowd. For example, when investors are bullish, a contrarian
10. Consider support and resistance lines. If it is agreed the resistance line is $90, what would a rational
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