NPV = C0 + CSuccess (Prob. of Success)
8. The company should analyze both options, and choose the option with the greatest NPV. So, if the
company goes to market immediately, the NPV is:
NPV = CSuccess (Prob. of Success) + CFailure (Prob. of Failure)
Customer segment research requires a $950,000 cash outlay. Choosing the research option will also
delay the launch of the product by one year. Thus, the expected payoff is delayed by one year and
must be discounted back to Year 0. So, the NPV of the customer segment research is:
The company should go to market now since it has the largest NPV.
9. a. The accounting breakeven is the aftertax sum of the fixed costs and depreciation charge divided
by the aftertax contribution margin (selling price minus variable cost). So, the accounting
breakeven level of sales is:
QA = [(FC + Depreciation)(1 – tC)] / [(P – VC)(1 – tC)]
b. When calculating the financial breakeven point, we express the initial investment as an
equivalent annual cost (EAC). Dividing the initial investment by the seven-year annuity factor,
discounted at 15 percent, the EAC of the initial investment is:
EAC = Initial Investment / PVIFA15%,7
Note that this calculation solves for the annuity payment with the initial investment as the
present value of the annuity. In other words:
Now we can calculate the financial breakeven point. The financial breakeven point for this
project is: