Solutions Manual, Appendix 6A 53
Problem 6A-5 (continued)
3. At first glance, it appears that the company is losing money on local
commercials. However, the action analysis report indicates that if this
market segment were dropped, most of the costs are likely to continue
being incurred. The nature of the technical staff salaries is clearly critical
future spending and therefore would reduce the company’s costs.
staff time to other, presumably more profitable work. However, if this is
Finally, the cost of the animation concept at the proposal stage is a
project proposals require the same effort. This may not be the case.
management
has
been putting about the same amount of effort into
every proposal, the above activity-based costing analysis suggests that
this may be a mistake. Management may want to consider cutting back