Chapter 3 Fundamental Interpretations Made from Financial Statement Data
ROI = (36% Margin * 0.5 Turnover) = 18%
18% ROI = (20% Margin * Turnover)
Turnover = 0.9
If margin were reduced from 36% to 20% via the price lowering strategy, sales would have
to increase by $2,000,000 (from $2,500,000 to $4,500,000) for Charlie to earn the same
operating expenses of his business, which would reduce margin. However, successful
increase.
By increasing marketing efforts (i.e., kicking off a new advertising campaign, or
conducting more extensive market research), Charlie would also be increasing the
Solution approach: The following strategies may be worth considering for a “high-price,
high-service” retail furniture store when faced with new competition:
Reduction in inventory carrying costs via careful screening of existing inventory.
For a furniture store, the inventory available for sale and the building the store is
located in are normally the largest assets on the balance sheet. In the short-term,
there is probably not much that Charlie can do to control building occupancy costs.
Labor saving strategies might also be worth considering. Although the problem
does not give much information to work from, one might infer that a “high service”