978-1259317224 Module B Part 3

International Business

Geringer, McNett, Minor, Ball

Instructor Guide to Module B

BONUS ACTIVITIES (additional resources not in the text)

This section provides you with support of your course above and beyond what’s found in the

text. We have developed these resources to support your course, to support your traditional,

hybrid, flipped, or online class.

VIDEO SUGGESTIONS

McGraw Hill’s collection of international business videos is available on pinterest at

https://pinterest.com/mheibvideos. The content is rich and varied, and it is updated monthly.

There is a board for International Trade Theory that deals with a range of trade issues such as

importing and exporting.

You might find it valuable to use the video, “Let Africa Trade with Africa,” at

https://www.pinterest.com/pin/387591111650417128/, helps to identify why attractive export

markets for firms in Africa might be in other African markets, rather than looking into other

nations and regions of the world.

The U.S. Small Business Administration has an interesting video, “Strategies for Growth:

Exporting Opportunities,” found at https://youtu.be/YyW4pvYYjV4, which provides examples

and suggestions for how a company might utilize exporting to enhance its growth.

The video on “Expert Advice on Exporting from Successful Companies,” has advice from five

companies who are experienced exporters as they discuss ideas on how to exploit opportunities

associated with exporting. It can be found at https://youtu.be/hkwFsOyHKVU.

Western Washington University’s Center for Economic Vitality produced an interesting video,

“Exporting Your Products & Services,” to provide ideas for companies interested in enhancing

their growth through developing export markets. While focused on companies from the State of

Washington, the ideas can be of value for companies in other states or provinces as well,

particularly by identifying the types of services and advisors that may be available for

prospective exporters. It can be found at https://youtu.be/3Gf2QV2BHW4.

GlobalEdge and the Academy of International Business provide links to a number of

organizations that offer videos about international business. You can find these links at

https://aib.msu.edu/resources/videodepositories.asp.

TEAM EXERCISES

These may be done individually or in groups or teams, either in or out of class, for later class

presentation. Some are also appropriate for use in hybrid/flipped classroom and online courses.

1. We have had good response from asking the students to interview people involved in

exporting such as members of a bank’s international department, foreign freight forwarders,

International Business

Geringer, McNett, Minor, Ball

Instructor Guide to Module B

This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This

document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.

export departments of a local multinational, the foreign trade specialists in the Department of

Commerce or the manager of a Foreign Trade Zone. Report to the class what these people do.

2. Ask the students to choose a product and a country to which they wish to export it.

3. Have students identify and discuss, first in small groups and then in large groups, what

career opportunities there might be in the area of exporting. Encourage the students to

consider opportunities among the various intermediaries associated with finding markets or

customers, managing payments, handling documentation, transporting and storing products,

handling customs activities, and so forth. They can also contact people who are involved in one

Case studies that focus on exporting and importing are available through Ivey Publishing and

Harvard Business School. Ivey’s catalog is available for browsing (www. iveycases.com); the

cases are downloadable and pricing is in the U.S. $3.50 range. Harvard Business Publishing

(https://cb.hbsp.harvard.edu/cbmp/pages/home) requires an account and offers free review

copies for educators. The case prices begin in the $3.95 to $6 range.

illustrated. This is an Ivey Publishing case study.

“Malincho” describes the challenges faced by a recent U.S. immigrant from Bulgaria who sets

up an importing business to bring bulk feta cheese from Bulgaria to the U.S.A. Lacking prior

experience in importing and exporting, he confronts issues such as identifying opportunities,

developing and exploiting contacts, and raising funds to finance operations.. This is a Babson

including the vertical integration activities that add to the value the company is able to produce

and capture. This is a Stanford Graduate School of Business case distributed by Harvard.

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International Business

Geringer, McNett, Minor, Ball

Instructor Guide to Module B

CONTROVERSIAL ISSUES

1. Global Debate: The GLOBAL DEBATE: The Ethics of Exporting: Do Home Values Apply?

boxed element described earlier in this module’s Instructor Guide provides an excellent

foundation for debating some of the issues raised in the text, including issues about the

appropriateness of applying home country ethical principles when serving export markets

2. Current events for sources of content on importing and exporting

A focus on current events that are relevant to the module’s topics is a good way to bring home

the concepts, review their application and build news-review habits. Five minutes at the

beginning of class is devoted to discussion of current events. Recent relevant current events

include illegal exports of radar and missile technology from the U.S. to Russian military, the

exporting opportunities that began to emerge for Canadian businesses when that country’s

currency lost over 20 percent of its value relative to the U.S. dollar, the growth in export markets

for weaponry, and growth in export market opportunities for agricultural products such as beef,

cut flowers, fruits, and wine. Depending on the online interface, this activity may be done in chat

forums (Blackboard) or discussion boards, before class begins. This activity also works well in

large lecture classes. Other newsworthy items might be examples of companies that have

attempted to expand internationally through exports but have encountered problems. Ask

everyone to come prepared with an article for every meeting, or on a specific topic if a more

focused discussion is preferred. If a meaningful percentage of the final grade is allocated to

discussion (e.g., 15% to 25%), motivation is there. All of these opportunities to share applications

of course concepts found in current events count towards the participation grade. Call on two

people at the beginning of class, with a penalty allocated to non-performers. If there is time at

the close of class, open up new discussion for volunteers.

TEACHING SUGGESTIONS

1. This module covers the process of exporting in a hand-on way, describing the processes.

Unlike other topics in this text, this area is all implementation. It is an important area for

international business students because it is a growth area for entry-level jobs for college

graduates. We believe that all business students should be acquainted with the basics of

International Business

Geringer, McNett, Minor, Ball

Instructor Guide to Module B

2. The issue of exporting opportunities sometimes is difficult for students to understand,

particularly regarding the sheer magnitude of exporting and importing activities and how it has

been growing. You might select two or three products that are commonly grown or made in the

area around your university and ask students to consider what export markets might be

attractive for these products, and why. You might also discuss how to go about identifying

potential customers in those markets, as well as some of the practical issues that a company

might encounter in trying to export products successfully. Exploring how culture and other

institutional forces might impact the likelihood of exporting success can also be insightful for

students.

3. Guest Lecturer possibilities: Some people who could contribute to the material in this

module would be:

a. If you have a foreign freight forwarder in your area, invite him or her to explain the

firm’s services to exporters. A good forwarder can help a newcomer to get started and is

one person who is knowledgeable about the entire exporting process.

b. Someone from an Export Management Company or an export merchant can provide

the class with good information.

c. The person in charge of exporting in a local company is a good source of

information. Don’t think that your city has to be a large international business center to

have firms that export. Check all the companies in your area. You may be surprised.

d. If your institution has a Small Business Development Center, ask one of the persons

that counsel newcomers on exporting to talk to your class.

e. You might bring such speakers in “virtually” through the use of technology-mediated

tools such as Skype, Adobe Connect, FaceTime, or the like.

International Business

Geringer, McNett, Minor, Ball

Instructor Guide to Module B

CONNECT TOOLS FOR ASSESSEMENT OF LEARNI NG

Interactive Applications

Assigning Interactives

• Instructors may want to give students unlimited or multiple attempts on the first few

assignments so the students have a chance to learn and navigate the system before

selecting the option for one attempt only.

• The value of each question should probably be relatively low, since multiple questions

are usually assigned for each chapter. A good rule of thumb would be to make “Quiz

Questions” worth 1 point each and “Interactives” worth 5-10 points each since these

require more time and thought.

International Business

Geringer, McNett, Minor, Ball

Instructor Guide to Module B

• Feedback given to students is time flexible. Selecting feedback to be displayed after the

assignment due date helps to limit students from giving the correct answers to other

students while the interactive is still available.

Connect Content Matrix

For every chapter, please refer to the Connect Content Matrix to see what application

exercises are available, what Learning Objectives they help reinforce/assess.

International Business

Geringer, McNett, Minor, Ball

Instructor Guide to Module B

This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This

Module

Assignment Type

Title

Topic(s)

Learning

Objective(s)

AACSB

Accreditation

Tagging

Bloom’s

Taxonomy

B

Drag and Drop

Avoiding

the Pittfalls

of

Exporting

Sources of

Export

Information

B-01

Analytical/

Reflective

thinking

Understand/

Analyze

B

Comprehension

Case

Carol’s

Incoterms

Morning

Incoterms,

Pricing,

Terms of

Sale and

payment

B-02

Analytical

Apply/

Understand

B

Sequencing

Financing

Exports and

Imports

Timeline

Export

Financing

B-02; B-03

Analytical

Understand

B

Drag and Drop

A Sea of

Export

Documents

Export

Procedures

and Export

Financing

B-04

Reflective

thinking

Understand

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