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International Business
Geringer, McNett, Minor, Ball
Instructor Guide to Module B
11 Instructor’s Manual – Module B| Geringer, McNett, Minor, Ball © 2016 by McGraw-Hill Education.
CONNECT TOOLS FOR CLASS PREPARATION
SmartBook
What is SmartBook?
SmartBook is a digital version of your course textbook. It contains the same content within the
textbook, but unlike a typical eBook, SmartBook actively tailors that content to your individual
needs as a student. SmartBook can be accessed online through your laptop, tablet or
smartphone and is also accessible when you’re offline!
How Does SmartBook Help You/Students?
• Assignable – assigning students their reading and studying their textbook content
ensures they are coming to class prepared.
• Proven to help students get a better grade. Studies show SmartBook technology can help
increase grades by a full letter.
• Save time. Study smarter. SmartBook makes sure students focus on the things you don’t
know so they can prioritize your study time wisely.
• No more cramming. SmartBook helps learners retain key concepts so you can learn—not
memorize.
• Accessible on the go. Use SmartBook on your laptop, tablet or smartphone–online or
offline–via your browser or mobile app.
• Results in real time. Track student progress–and prevents them from wait for midterms
or finals. Know how well you understand the material now.
How to assign SmartBook to ensure students come to class prepared?
• On the Connect course homepage click “add assignment” > LearnSmart > Select the
chapter
• Decide what content you’d like your students to study, and how much time you’d like
students to spend on their work. Start by narrowing down the content prior adjusting the
slider bar. – Many instructors find it useful to limit the assignment to a maximum of 45
minutes.
• Assign points to the assignment. Instructors have found that if they give the
LearnSmart/SmartBook assignment a minimum of 10% of the course grade that students
are more likely to complete the assignment.
• The entire LearnSmart/SmartBook module is available to your student at all times,
however, assigning it will prompt students to try it. You are required to select a due date
for this assignment, however, this will not prevent the student from access to the tool; it
is designed to show you that the student has taken the LearnSmart/SmartBook
International Business
Geringer, McNett, Minor, Ball
Instructor Guide to Module B
12 Instructor’s Manual – Module B| Geringer, McNett, Minor, Ball © 2016 by McGraw-Hill Education.
This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This
document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
assignment. LearnSmart/ SmartBook is an adaptive study tool designed for students. It
can also show you where students are struggling to understand specific concepts.
• The student’s LearnSmart/SmartBook score in the Connect reports is based on their
mastery of the material at the time the assignment is due. Mastery is an evaluation of
the number of learning objectives they completed via performance on answering
questions.
• Students may, and are encouraged, to continue to use LearnSmart/SmartBook
throughout the semester. After the assignment due date, they can continue to access
this tool. Continued use of LearnSmart will not affect their LearnSmart/SmartBook
assignment results in the Connect reports, but has shown to improve test scores by as
much as a full letter grade.
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International Business
Geringer, McNett, Minor, Ball
Instructor Guide to Module B
ENGAGEMENT & APPLICATION (FACE TO FACE & ONLINE & HYBRID)
BOXED TEXT DISCUSSION QUESTIONS WITH SUGGESTED ANSWERS
GLOBAL DEBATE: The Ethics of Exporting: Do Home Values Apply?
The focus of this Global Debate explores issues about the ethics of exporting. To what degree
are ethics domestic and to what degree are they universal? Another way to phrase the question
is, Should exports have ethics embedded in them? The focus is on Australian regulations on the
exporting of beef cattle.
Online and Hybrid: A classroom discussion option is to assign individuals, groups, or the
class as a whole to examine the issue of applying ethical values of the exporting nation to
practices in the importing nation (or vice versa, if the instructor wishes to extend the focus a bit).
Students can research different cases where a country has applied these practices, whether it is
the export of weapons, food, chemicals used for executions, or other products. The students’
findings can provide a strong basis for discussion or debate on these issues. Virtual teams can be
assigned questions and submit their work as a group. Alternatively, virtual teams can be
assigned to take different roles or perspectives to argue for (or against) and these assignments
can be submitted as a group and then opened up to discussion and debate on an online class
discussion site or blog, or presented and debated in a face-to-face setting.
Face-to-Face: Students develop responses to the questions in class in teams/groups, or
else assign perspectives and conduct an in-class debate and discussion.
1. Should home-country ethics be applied to exports?
The answers to this question will vary, and it is intended to help people think through the issues
from various perspectives. It is not uncommon for some students to suggest that there are
2. Should quality standards thought appropriate for the domestic market be maintained for
export markets in areas such as pharmaceuticals? Should the United Kingdom, which has
outlawed the death penalty, export execution drugs to the United States?
International Business
Geringer, McNett, Minor, Ball
Instructor Guide to Module B
engage in practices abroad that are considered illegal and unacceptable at home would be
hypocritical. Others might emphasize that restricting the rights of people or companies in other
nations is cultural imperialism, and that such extraterritorial efforts should be discouraged.
Examples dealing with products such as DDT or other harmful pesticides or chemicals, death
penalty drugs, or pharmaceuticals with potentially hazardous side effects can provide a more
tangible basis for transitioning from broad conceptual arguments that might not engage some
students to discussions that will encourage broad participation. This sort of discussion can prove
to be full of engagement and interesting insight.
3. To what degree are ethics domestic and to what degree are they universal? What do you
think?
GET THAT JOB! FROM BACKPACK TO BRIEFCASE Mark Haupt: A Central California-
Based International Career
The focus of this Get that Job! From Backpack to Briefcase box explores Mark Haupt’s decision
to find a post-graduation job that was close to the home area he loved but also allowed
extensive international business opportunities. He discusses how he prepares for travel, how he
manages customers located in distant locations, and his advice for those interested in
international business careers.
Online and Hybrid: Virtual teams evaluate Haupt’s advice for their own career
development and their ability to understand and perform effectively in another culture or with
people from a different culture. Share conclusions with class, either online or in face-to-face
setting.
Face-to-Face: Students evaluate their own career strategy in light of Haupt’s advice.
1. How would you evaluate Mark Haupt’s approach to preparing for travel to foreign
countries?
Students will have various answers to this question, depending on their experience with
international travel and working with people from other cultures. However, students usually feel
International Business
Geringer, McNett, Minor, Ball
Instructor Guide to Module B
about searching for this information?” can generate an interesting discussion among students.
Some students may emphasize the importance of doing further research, on things such as the
economy, politics, history, culture, etc. These aspects can be discussed in class as well.
2. What do you think about Haupt’s recommendations for people interested in going abroad?
Do you agree? Why or why not?
Students will have various answers to this question, depending on their experience with other
1. In exporting, at what point does the risk of loss or damage pass to the buyer? Use
2. Explain the protection the various export payment terms offer the seller.
Cash in Advance offers most protection to the seller because the seller receives payment before
3. How does the bank operate as an intermediary in an L/C transaction?
4. The manager of the international department of the Cape Cod Five Bank learns that
the ship on which a local exporter shipped Wellfleet oysters in saltwater tanks to Spain has
sunk in high seas. She has received all the documents required in the letter of credit and is
ready to pay the exporter for the shipment. In view of the news about the ship, the manager
International Business
Geringer, McNett, Minor, Ball
Instructor Guide to Module B
5. How might the use of a free trade zone impact the pricing of an imported good
composed of French and domestic components that was assembled in the FTZ?
6. What are the consequences of losing an export bill of lading for a shipment you need to
collect?
7. An importer brings plain sports shirts into the United States because the import duty is
lower than it is for shirts with adornments. In New Jersey, the importer sews on a figure of a
8. How would you find sources for a product that you saw when traveling in Myanmar
9. “Export is so complicated it’s not worth the extra hassle.” How might you respond to
this statement made by your company’s director of marketing?
The answers to this question may vary, but the module’s introduction notes that reluctance to
engage in exporting is often linked to a lack of knowledge, particularly regarding how to identify
International Business
Geringer, McNett, Minor, Ball
Instructor Guide to Module B
10. Exporting contributes about 13 percent to the U.S. GDP, which is low compared to other
developed nations. Why might this be the case?
MINICASE: Nashville Guitar Store
This mini-case provides an opportunity for students to examine a situation in which a company is
purchasing products (guitars) that fail to meet buyer specifications, creating an opportunity for
the company to refurbish the product to an acceptable level of quality. The products are then
resold, with a portion of these going to foreign customers.
1. Can you think of other possible businesses that could use this import-add value-re-export
strategy??
2. Are there ways Mark could vertically integrate to capture more of the value his business
adds to the guitars?
