International Business
Geringer, McNett, Minor, Ball
Instructor Guide to Module 7
International Business
Geringer, McNett, Minor, Ball
Instructor Guide to Module 7
25 Instructor’s Manual – Module 7 | Geringer, McNett, Minor, Ball © 2016 by McGraw-Hill Education.
2. Assign various kinds of changes in the economic and socioeconomic dimensions and ask
the students to prepare a report to top management as to the expected effects of these
changes on all the functional areas of the firm. To add realism, this exercise can be assigned as
a continuation of Exercise 1.
3. Many European Union countries have low or even declining birth rates. Consider labor
compensation cost discussed in the module, and the information in Figure 7.4. Have the
students discuss the implications for EU countries and businesses in the next 25 years.
4. Many students believe the labor costs in the United States are the highest in the world.
Ask students to examine the information in Figure 7.4. Have the students explain how a country
like Norway or the United States can remain competitive over time, particularly in competition
with labor compensation costs in Brazil, Mexico and Greece. When contemplating where to
locate production facilities, what other factors must an international business manager
contemplate beyond just labor compensation costs?
5. Students are probably aware of recent economic turmoil in countries like Brazil,
Venezuela, Sudan, Spain, or Greece. Have the students pick one of these countries, or another
appropriate country that has suffered from social and political challenges due to economic
turmoil, and research the events and outcomes. What was the root cause of the economic
turmoil and what was the eventual outcome of this economic chaos (or what do they think the
eventual outcome will be)? How did international businesses respond to the situation?
6. Have students consider that they are working in the marketing department for an
international company that is analyzing market opportunities within the European Union. For
the most recent year for which data are available, what are the five EU member countries with
the highest real gross national income (GNI) per capita? For the same year, what are the five
member countries with the lowest real GNI per capita? Find similar data for EU members from
5 years earlier. Which country has had the highest percentage increase in GNI per capita?
Which has had the lowest?
SUPPLEMENTAL ACTIVITIES
Case Studies
Case studies that focus on the internationalization of business and on issues related to the
globalization debate are available through Ivey Publishing and Harvard Business School. Ivey’s
catalog is available for browsing (www. iveycases.com); the cases are downloadable and pricing
is in the U.S. $3.50 range. Harvard Business Publishing
(https://cb.hbsp.harvard.edu/cbmp/pages/home) requires an account and offers free review
copies for educators. The case prices begin in the $3.95 to $6 range.
“Wal-Mart in China 2012” examines Wal-Mart’s challenges in competing successfully in the
diverse and changing economic and socioeconomic environment that China represents. This is a
University of Hong Kong case distributed by Harvard.