Total cost $9 $12 $16 $21 $30 $40 $52 $66
ATC — $12 $8 $7 $7.50 $8 $8.67 $9.43
Feedback:
Average Total Cost = Total Cost / Quantity.
(a) Total revenue is maximized at 7 units. 7 units × $12 per unit = $84, the largest amount of
(b) Average total cost is calculated as total cost / quantity. Average total cost is minimized at
(c) Profit per unit is price − ATC or alternatively (profit / quantity). Profit per unit is
(d) For a competitive firm, the profit-maximizing output occurs at the point where MC = P =
5. Assume that the price of silk ties in a perfectly competitive market is $21 and that the typical
firm confronts the following costs:
Quantity
(Ties per Day) 0 1 2 3 4 5 6 7 8 9 10
Total Cost $10 $17 $26 $37 $50 $65 $82 $101 $122 $145 $170
(a) What is the profit-maximizing rate of output for the firm?
(b) How much profit does the firm earn at that rate of output?
(c) If the price of ties falls to $15, how many ties should the firm produce?
(d) At what price should the firm shut down?
(LO 08-03)
..
Answers:
Outpu
t
Total
Cost AVC
Margina
l Cost
Total
Revenu
e
($21)
Profit
at
P=$21
Total
Revenu
e
($15)
Profit
at
P=$15
0 $10* $0 — $0 –$10 $0 –$10
6
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