3. Item a is a relevant cost because the opportunity to sell the land is lost if the new golf club is produced.
Item b is also relevant because the firm must take into account the erosion of sales of existing products
when a new product is introduced. If the firm produces the new club, the earnings from the existing
4. For tax purposes, a firm would choose MACRS because it provides for larger depreciation deductions
earlier. These larger deductions reduce taxes, but have no other cash consequences. Notice that the
choice between MACRS and straight-line is purely a time value issue; the total depreciation is the
5. It’s probably only a mild over–simplification. Current liabilities will all be paid, presumably. The cash
portion of current assets will be retrieved. Some receivables won’t be collected, and some inventory
will not be sold, of course. Counterbalancing these losses is the fact that inventory sold above cost
6. Management’s discretion to set the firm’s capital structure is applicable at the firm level. Since any
one particular project could be financed entirely with equity, another project could be financed with
debt, and the firm’s overall capital structure would remain unchanged, financing costs are not relevant
7. The EAC approach is appropriate when comparing mutually exclusive projects with different lives
that will be replaced when they wear out. This type of analysis is necessary so that the projects have a
common life span over which they can be compared. For example, if one project has a three-year life
and the other has a five-year life, then a 15-year horizon is the minimum necessary to place the two
projects on an equal footing, implying that one project will be repeated five times and the other will
be repeated three times. Note the shortest common life may be quite long when there are more than
8. Depreciation is a non-cash expense, but it is tax-deductible on the income statement. Thus depreciation
causes taxes paid, an actual cash outflow, to be reduced by an amount equal to the depreciation tax
shield, tcD. A reduction in taxes that would otherwise be paid is the same thing as a cash inflow, so
9. There are two particularly important considerations. The first is erosion. Will the “essentialized” book
displace copies of the existing book that would have otherwise been sold? This is of special concern
given the lower price. The second consideration is competition. Will other publishers step in and
produce such a product? If so, then any erosion is much less relevant. A particular concern to book