Regarding competition, the firm has had to face a challenge from mixed martial arts (MMA), a
growing form of combat sport that combines kickboxing and grappling. Because of its similarity
to wrestling, this new sport might pull away some of WWE’s fans. The question remained: could
WWE identify opportunities for further diversification and expansion to maintain its current
This can be a fun case. While not all students have seen a WWE wrestling match, there is usually
at least one fan in a class. This person’s enthusiasm seems to energize the room. Although the
focus is primarily on how to grow a business with an innovative business model, the importance
of identifying and leveraging both tangible and intangible resources is key to the discussion.
Therefore, this case can be positioned fairly early in the course to prepare students for the more
formal (and boring) corporate strategy discussions to follow.
Summary of Discussion Questions
Here is a list of the suggested discussion questions. You can decide which questions to assign,
and also which additional readings or exercises to include to augment each discussion. Refer
This case can start with an icebreaker. Ask students how many of them have seen a professional
wrestling match, and whether this was on TV or in person. Ask students who are fans of WWE
why they are fans. The answers may be more about the entertainment value, the story lines about
Here’s where a quick visit to the WWE website at http://www.wwe.com/worldwide/ and a look
at video highlights at http://www.youtube.com/user/WWEFanNation can get the class excited.
Before engaging in discussion, you might want to test student’s basic knowledge regarding the
Which statement is most true?
a. WWE used to own a football team.
b. WWE has a line of toys.