Chapter 3
Financial Analysis
Discussion Questions
3-1. If we divide users of ratios into short-term lenders, long-term lenders, and
stockholders, in which ratios would each group be most interested, and for what
reasons?
Long-term lenders—Leverage ratios because they are concerned with the
Stockholders—Profitability ratios, with secondary consideration given to debt
3-2. Explain how the Du Pont system of analysis breaks down return on assets. Also
explain how it breaks down return on stockholders’ equity.
Return on assets = Profit margin ×Asset turnover
assets Total
Sales
Sales
incomeNet
assets Total
incomeNet
In this fashion, we can assess the joint impact of profitability and asset turnover
on the overall return on assets. This is a particularly useful analysis because we
can determine the source of strength and weakness for a given firm. For example,
a company in the capital goods industry may have a high profit margin and a
low asset turnover, while a food processing firm may suffer from low profit
margins, but enjoy a rapid turnover of assets.
The modified form of the Du Pont formula shows: