C6. Comparison Analysis: Revenue Recognition
CVS’s revenues are $107,100 million. Southwest’s revenues are $15,658 million.
The way in which these companies earn revenue is quite different. CVS sells mainly to
retail customers who pay directly for prescriptions or CVS bills the insurance company
Note to Instructor: Answers will vary depending on the company selected by the students.
But Shah undoubtedly was taking advantage of the company’s accounting policy. In some
ness in which substantial returns are usual—publishing, for example—it is appropriate
(possibly shipping, insurance, handling, or even damage).
to estimate returns in the financial statements.
C7. Ethical Dilemma: Recognition Point and Ethical Considerations
In a normal sale, which this appears to be, title passes when the sale is made. So the
transaction was recorded properly as a sale when shipment was made on December 31.
Opinions will vary about the ethics of Shah’s action. Most students will argue that his be-
havior was not ethical. Others may insist that the action fell within the company’s rules
C8: Continuing Case: Annual Report Project
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