Chapter 1: Accounting Principles and the Financial Statements Instructor’s Manual, p. 6
2. Financial analysis is the evaluation and interpretation of the nancial
statements and related performance measures.
30. Performance measures must be crafted to motivate managers to make
decisions that are in the best interest of the business.
I0. Ethical nancial reporting
0. Ethics is a code of conduct that addresses whether actions are right or wrong.
00. Ethics in the preparation of nancial reports is important, because users of
these reports must depend on the good faith of the people involved in their
preparation.
00. The intentional preparation of misleading nancial statements is called
fraudulent nancial reporting.
00. Fraudulent nancial reporting can result from the distortion of records,
falsied transactions, or the misapplication of various accounting principles.
00. The motivation for fraudulent nancial reporting could be to inate the
perceived value of a business, meet stockholders’ and nancial analysts’
expectations, obtain nancing, or receive personal gain.
Summary
Basically, three groups use accounting information: management, outsiders with a direct
nancial interest, and outsiders with an indirect nancial interest.
00. If a business is to survive, management must achieve protability and liquidity. The
company also has other goals, such as improving its products and expanding
operations. Management directs the company toward these goals by making the right
decisions.
00. Present or potential investors and present or potential creditors are considered outside
users with a direct nancial interest in a business. Investors use nancial statements
to assess the strength or weakness of the company, whereas creditors examine the
nancial statements to determine the company’s ability to repay loans at the
appropriate time.
00. Society as a whole, through its government oGcials and public groups, may be viewed
as a nancial statement user with an indirect nancial interest in a business.
Specically, society includes (a) tax authorities, (b) regulatory agencies, and (c) other
groups (such as labor unions and nancial analysts). The Securities and Exchange
Commission (SEC), a regulatory agency, has extensive reporting requirements for
public companies.
Managers in government and not-for-prot organizations such as hospitals, universities,
professional organizations, and charities also make extensive use of nancial information. In
addition to nancing, investing, and operating activities, these organizations have reporting
responsibilities to authoritative bodies that hold them accountable for their nancial
performance.
A business is an economic unit that aims to sell goods and services to customers at prices
that will provide an adequate return to its owners. The two major goals of all businesses are
protability and liquidity. Pro$tability is the ability to earn enough income to attract and
hold investment capital. Liquidity is the ability to have suGcient cash to pay debts as they
fall due. Businesses pursue their goals by engaging in (1) operating activities, which
include selling goods and services to customers, employing managers and workers, and
buying and producing goods and services; (2) investing activities, which involve spending
the capital a company receives in ways to help it achieve its objectives; and (3) $nancing
activities, which include obtaining funds to begin and sustain operations.
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