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Critical Media Studies: An Introduction (2nd edition)
Study Guide (Chapter 8)
8. Feminist Analysis
Feminist Theory: An Overview
Feminism(s)
Sexism
Sex
Gender
Essentialism
Patriarchy
Gender Stereotypes in US Media
Masculinity
Active
Political (public)
Logical
Sexual subject (the beast myth)
Femininity
Passive
Domestic (private)
Emotional
Sexual object (the beauty myth)
Postfeminism and Media Representation
Historical development
First wave
Second wave
Third wave
Sexual agency
Personal choice
Individual empowerment
Consequences of Gender Stereotyping
Limited models for identification
Eating disorders – “ideal” body type
Industry imbalances
Work barriers