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1
Critical Media Studies: An Introduction (2nd edition)
Study Guide (Chapter 5)
5. Rhetorical Analysis
Rhetorical Theory: An Overview
Rhetoric
Theories of the Sign
Semiology: Ferdinand de Saussure
The sign
Signifier
Signified
Characteristics of signs
Arbitrary
Difference
Linear
Parole vs. langue
Semiotics: Charles Sanders Peirce
Triadic theory of sign
Object
Representamen
Interpretant
Classification of signs
Iconic
Indexical
Symbolic
Signification: Roland Barthes
Denotation
Connotation
Texts and Rhetorical Structures
Clusters
Association
Implication
Absence
Form
Genre
Historical
Theoretical
Narrative
Story
Discourse
Narration
Tense
Mood
Voice
The Material Turn
Affect
2
Aesthetics
