Critical Media Studies: An Introduction (2nd edition)
Study Guide (Chapter 2)
2. Marxist Analysis
Marxist Theory: An Overview
Marxism
Method: historical materialism
Model: base/superstructure
Logic: profit motive
Patterns of Media Ownership
Concentration: The Big Six
Conglomeration
Integration
Vertical
Horizontal
Multinationalism
Strategies of Profit Maximization
Synergy
Planned obsolescence
Logic of safety
Celebrity and spectacle
Joint ventures
Advertising
Niche marketing
Consequences of the Profit Motive
Reduces diversity
Restricts democracy
Fuels cultural imperialism