520 Chapter 19
the company’s unit sales slipped and its market share dropped to about 8.6
percent (3,450 ÷ 40,000). This information indicates Tennessee Transmis-
sions’ selling price did not drop as fast as the industry average, and sales were
lost as a result. This fact is confirmed by calculating average sales price for
Tennessee Transmissions for the first quarter of 2012, $1,525 ($6,405,000 ÷
over the last year.
Because Tennessee Transmissions has no quality or functionality advantage
over other industry competitors, the company must find ways to reduce its
b. Several ways to reduce costs are evident. First, Tennessee Transmissions pro-
duces about 83 percent of its components, a much higher proportion than the
industry average of 57 percent. Thus, the company should consider outsourc-
ing some components. Second, Tennessee Transmissions should consider re-
Another possibility is for Tennessee Transmissions to consider acquiring more
machine-intensive production technology to reduce product labor content. A
third cost-reduction approach is to consider the application of BPR to redesign
production operations for greater efficiency. A fourth possibility is to redesign
Finally, the company might consider developing incentives for internal cost
35. a. The level of competition in the global business environment requires a high
level of cooperation and information sharing between managers and employ-
quently, the ethical treatment of employees is likely a prerequisite for a firm to
achieve high performance.