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d. Given no excess capacity, the price must cover the incremental costs plus the
opportunity cost of $100,000 for the displaced contribution margin.
Opportunity cost: $100,000* ÷ 1,000
*Opportunity cost = Lost CM = $100 × 1,000 = $100,000
(CMA adapted)
39. a. Microsoft likely recognized the following costs in deciding to extend the war-
rant of its Xbox 360.
Costs to handle customer returns
Cost to repair defective units
b. Microsoft’s stock price was virtually unaffected by the announcement. There
are two primary reasons for this mild effect. First, the $1 billion cost is rela-
c. In addition to the Xbox 360 hardware, Microsoft sells software or games for
the Xbox 360. Any factor that affects Xbox 360 sales likely also impacts sales
d. Microsoft likely had an ethical obligation to extend the Xbox 360 warranty
with respect to this specific defect. Because the rate of this defect was much
40. a. Plan 1:
New commission on belts = 0.12($40 – $25) = $1.80
New CM on belts: ($40 – $1.80 – $25 – $4) × 95,000 = $874,000
Income from belts: ($874,000 – $580,000)
Income from key fobs: ($347,300 – $180,000)